Shoppers, prepare your wallets! Amazon just announced that its annual Prime Day event will be on July 16-17, 2024. The timing of their announcement is just as we had predicted: Amazon typically announces this event in mid June. It's been held in mid-July for the past six years. The event usually runs around Amazon's July 12th birthday, so we're slightly surprised to see the sale occurring about a week later than usual. Amazon has only previously deviated from the norm for a delayed 2020 event in October and an early Prime day in 2021, both due to the pandemic. They also added an unexpected Fall event in 2022 with Prime-Worthy deals.

We’ve covered every Prime Day since its inception in 2015 and have learned all the ins and outs of this sale. We’ve learned what to expect, the deals you should snag, and what you should avoid. In recent years, we’ve seen other retailers offering some great deals to compete with Prime Day - setting off a new shopping trend called “Black Friday in July”. We’ll be sharing all the great Amazon deals as well as all the great Black Friday in July sales all month!

Newest Amazon Deals

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A woman lounging on a gray upholstered bed with a blue lamp and white nightstand in the background.
Sale

Up to 65% Off Mattresses at Wayfair

The Bedsure Queen Duvet Cover features a textured, beige fabric with a subtle grid pattern and includes matching pillow shams. It’s styled on a teal headboard with a cozy, layered look, complemented by a wooden dresser with flowers.
$11
$20
Save 43%

Bedsure Queen Duvet Cover $11 with Prime

A soft green blanket is draped beside an open book and a coffee cup on a saucer, creating a cozy setting.
$10
$14
Save 28%

Bedsure Fleece Blankets $10 or Less

A phone is mounted on a car dashboard using a bracket with a suction cup and clamp arms featuring a carbon fiber pattern.
$9
$15
Save 36%

Universal Car Phone Mount $9

The image shows a Luseta Hyaluronic Acid Moisturizing Shampoo and Conditioner set, each 500ml, designed for dry hair, infused with hyaluronic acid, shea butter, and argan oil. They are color safe and free of sulfates, parabens, and gluten.
$24
$30
Save 20%

Luseta Moisturizing Hair Set $24

Brown women's mid-calf snow boots with fur trim, lace-up front, metal eyelets, waterproof material, and a rugged rubber sole for winter use.
$33
$60
Save 45%

Women's Mid-Calf Snow Boots $33

A smart display device with Amazon Music HD playing a \“Sing-along Anthems\“ playlist, featuring a touchscreen interface.
Sale

Up to 60% Off Black Friday Amazon Devices

A tablet displays various app icons, including social media, streaming services, and games.
$55
$100
Save 45%

Newest 2024 Amazon Fire HD 8 Tablet $55

$15
$55
Save 72%

Amazon Echo Auto + Music Unlimited $15

This is an Apple Watch with a black band and a square black display showing a digital time face with large numerals.
$329
$499
Save 34%

Apple Watch Series 10 $329

A white and yellow Kodak photo printer dock with a smartphone on top displaying a photo, accompanied by an 80-sheet pack of 4x6 photo paper.
$110
$140
Save 21%

Kodak 4" x 6" Photo Printer Set $110

A black Farberware Meat Chopper with a textured handle and five wide blades designed to chop and stir ground meat while cooking.
$6
$10
Save 44%

Farberware Meat Chopper & Masher $6

Levoit Easy-Clean Humidifier with a sleek white design features a water tank with an opening for easy refilling. Includes a dial for adjusting humidity levels, a cleaning brush, and a filter sponge.
$28
$40
Save 28%

Large Easy-Clean Humidifer $28

Scott ComfortPlus Toilet Paper, 12 Double Rolls packaging, stating the rolls equal 24 regular rolls and highlighting strength and comfort.
$6
$12
Save 50%

12pk Scott ComfortPlus Toilet Paper $6

RAK Multitool Hammer combines 12 tools, including a hammer, pliers, knife, saw, and more, designed for versatile use in cars, boats, offices, and on trips. It includes a carrying case.
$19
$22
Save 15%

RAK Multitool Hammer $19

PlayStation 5 NBA 2K25 Bundle includes a PS5 console, a DualSense controller, and the NBA 2K25 game. The box art features basketball graphics and branding.
$374
$500
Save 25%

PlayStation 5 NBA 2K25 Bundle $374

AstroAI Portable Cordless Tire Inflator features an LED display showing PSI and battery level, a USB charging cable, a hose, and multiple nozzle attachments for various uses.
$18
$30
Save 40%

Portable Cordless Tire Inflator $18

SauceMoto condiment holders designed for car cup holders, shown with dipping sauces and food.
$10
$13
Save 23%

2pk Saucemoto Dip Clips $10

Two purple bottles labeled Luseta Biotin & Collagen, one shampoo and one conditioner, both with pump dispensers.
$23
$32
Save 27%

Thickening Shampoo & Conditioner $23

An Apple Watch SE with a gold aluminum case and a sand sport band displaying a large numeral watch face.
$169
$249
Save 32%

Apple Watch SE $169

A person lies relaxed on a bed with dark green bedding, surrounded by pillows and a neutral knit blanket, set in a bright room with large windows.
$31
$50
Save 38%

Soft-Washed Comforter Set $31

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.
$25
$48
Save 47%

50% Off Magna-Tiles Grinch Set

Colorful magnetic building blocks constructed into various shapes, with a box labeled \“PicassoTiles\“ in the background.
$18
$26
Save 30%

60pc PicassoTiles Magnetic Blocks $18

A box of Dermora Eye Mask Golden-Glow under-eye patches with 20 pairs is shown, alongside two individual golden-colored eye patches.
$7
$14
Save 48%

20pk Under-Eye Patches $7 with Prime

What to Expect

The 10th Amazon Prime Day will begin on July 16 at promptly 12:01 AM PDT. Prime Members will be able to score exclusive access to millions of deals that will continue to drop at a rapid pace - some occurring as often as every five minutes during certain periods of the event! Members can expect to see great deals on name brands like Kiehl’s, Clinique, and Allbirds as well as score great prices on Amazon- branded products. 

Invite-only deals are back! This means that Prime members can request an invitation to exclusive deals that are prone to sell out. Some of these invite-only deals will include 30% off Peloton products and 40% off Sony Wireless Headphones.

How to Prepare


Here’s what you can do to prepare for the sale before the early deals start next month.

Become an Amazon Prime Member


Amazon Prime Day is a celebration of the value that is brought to Amazon Prime members, so it’s only fitting that Prime Members will be able to score the best deals. If you’re not a member, we recommend that you sign up for Amazon Prime or a free Prime Trial before the sale begins.

Sign Up for Invite-Only Deals


Amazon will be continuing its invite-only program for Prime Members from last year’s Prime Day. This allows members to request an invitation for premium access to Prime Day’s best deals that are the most likely to sell out. This year, members can expect invite-only deals like 58% on a Foreo LUNA mini 3 set and 60% off a Citizen Chronograph Watch.

If you’re selected for the deal, you will receive an email during Prime Day with instructions on how to get the exclusive price. You can find the inviation request on the product page near the "Add to Cart" button. We reccomend doing this in advance of Prime Day so you'll have the best chance to get selected for the deal.

Today's Trending Deals from Top Brands

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This is an insulated mug with a lid, designed in a neutral color scheme.
$20
$58
Save 65%

Warming Coffee Mug with Coaster & Lid $20

  • 60 Days of Deals
A Christmas tree adorned with warm white LED lights is set up in a cozy living room, surrounded by wrapped gifts. Part of the room's festive decor includes stockings and decorative elements by the fireplace.
Sale

Wayfair: Up to 80% Off Black Friday Sale

A smart display device with Amazon Music HD playing a \“Sing-along Anthems\“ playlist, featuring a touchscreen interface.
Sale

Up to 60% Off Black Friday Amazon Devices

Estee Lauder Fragrance Treasures set includes Beautiful Magnolia, Beautiful, Pleasures, and Bronze Goddess perfumes, each in compact bottles. The set is displayed against a red backdrop.
Sale

40% Off Estee Lauder Fragrances

A woman is wearing a long-sleeve, V-neck red sweater with a seam down the center, paired with dark pants.
Sale

Polar Fleece Tops from $6

A gift pack with four stacked boxes of brownies, labeled \“The Brownie\“ and \“The Kona,\“ tied with red and green ribbons. Each box contains two brownies, branded with \“salt earth.\“
Sale

Gifts under $15 at Macy's

A pair of over-ear headphones with a black finish and a distinctive logo on the earcups.
Sale

Up to 50% Off Beats by Dre

The 12-piece Godiva Holiday Truffle Gift Box features assorted chocolate truffles in vibrant red, gold, and green foil wrapping in a festive green box with a red ribbon. It is labeled as limited edition holiday truffles.
Sale

30% Off Godiva Chocolates Holiday Gifts

A handwoven wool rug featuring a geometric diamond pattern in alternating shades of cream and gray, placed on a wooden floor. A gray bowl with yellow fruits and a large green leaf is positioned on the rug's corner.
Sale

Up to 85% Off Area Rugs

A woman wearing a light blue hoodie with a front pocket and drawstrings, paired with black pants.
Sale

Extra 50% Off UA Hoodies + Free Shipping

A white and blue robot toy with a screen face and movable limbs, featuring decals like \“Bot\“ and \“FutureX,\“ designed for programmable and remote-controlled interaction.
Sale

Up to 50% Off Holiday Toys at Amazon

A set of two light blue satin pillowcases with a smooth, glossy finish, displayed on a bed.
$6
$12
Save 50%

Macy's: 2pc Satin Pillowcase Sets from $6

An iPad with a black bezel, button on the bottom, and a colorful wallpaper.
$200
$329
Save 39%

Apple iPad $200

A decorated artificial Christmas tree with lights stands by a fireplace, surrounded by wrapped gifts and stocking decorations.
Sale

Up to 75% Off Christmas Trees

A snowy Christmas wreath with pinecones, red berries, and frosted evergreen branches, designed by North Pole Trading Co and pre-lit for festive decoration.
Sale

Up to 75% Off Christmas Decor

A green, plush, overstuffed power recliner with a padded back, seat, and armrests featuring a side pocket and a footrest extended.
$193
$430
Save 55%

Overstuffed Power Recliner $193

Purple Under Armour women's running shoes with black laces, a breathable mesh upper, and a white sole with black and pink accents.
$26
$75
Save 65%

UA Women's Running Shoes $26 Shipped

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.
$25
$48
Save 47%

50% Off Magna-Tiles Grinch Set

A compact gray countertop ice maker with a transparent lid and an LED control panel is displayed next to a floral arrangement and a cold drink garnished with lemon and mint.
$60
$150
Save 59%

26lb Portable Ice Maker $60

A set of two rectangular faux-fur pillows in deep red color with a textured, vertical stripe pattern, providing a soft and plush appearance.
Sale

Macy's: 70% Off Throw Pillows

A mid-century modern style sideboard with arched cane doors, finished in wood, featuring tapered legs and gold-toned hardware. The design includes ample storage space within.
Sale

Up to 70% Off Kelly Clarkson Home

Red Yeti 26oz Straw Rambler with a stainless steel rim and clear lid, featuring the Yeti logo. Includes a straw for easy sipping.
Sale

Up to 50% Off Yeti at Amazon

Scott ComfortPlus Toilet Paper, 12 Double Rolls packaging, stating the rolls equal 24 regular rolls and highlighting strength and comfort.
$6
$12
Save 50%

12pk Scott ComfortPlus Toilet Paper $6

A Le Vian ring featuring a 6-carat emerald-cut blue topaz gemstone, accented with diamond embellishments on a split shank band, crafted in white gold.
Sale

Up to 80% Off Le Vian Fine Jewelry

Create Deal Alerts


Before you start browsing and impulse buying, jot down a list of necessities. Review their current prices and create a deal alert on Brad’s Deals for items you want to grab on Prime Day. By setting up a deal alert, you’ll get an email whenever something you’re shopping for gets posted to our site as a best-price deal. New deals will be dropping as freqeuently as every five minutes during select time periods, so act fast when you see the alert.

Not only do we have an in-house staff of shopping experts to vet every Amazon seller, but we also partner with Fakespot to verify and grade all Amazon product reviews to make sure they are trustworthy and legitimate. So when you get an alert from us, you know it’s from a vetted seller as well as the best price possible.

You can also get easy access to best-of-web Amazon deals with the Brad's Deals app for iPhone, iPad, and Android!

Don’t Believe the Hype

Create a list, utilize deal alerts, and shop smart! You can count on us to sort through the clutter for you and recommend the best products, at the lowest prices, and from the most-trusted Amazon sellers and other stores joining in the fun. Keep in mind that Amazon may not be the lowest price out there. Since Amazon started Prime Day over ten years ago, other retailers have used this as an opportunity to offer some great Black Friday in July deals as well. Luckily, our editor's do all the price-matching for you, so when you see us promote a product you can be sure it's the lowest price possible.

Beware of marketing gimmicks that want you to impluse buy. Seeing a timer ticking down can make you fee like you need to buy right away, but that doesn't always mean it's the best deal. We know the fear of missing out can sometimes make you feel like you need to purchase during these big sales, but we will let you know when something is a great buy, whether it is today or during Prime Day. There are plenty of great sales happening outside the event and we'll be sure to keep you up to date on all the best deals.

Stay tuned! We will be updating this page as we get more information about Prime Day, and soon we’ll be sharing our Prime Day 2024 predictions, breaking down a good deal vs. those you should avoid, and offering insights on what our shopping experts plan to buy.

Shop Prime-Worth Deals Now!

Can't wait until Prime Day? Check out our favorite Amazon Deals that we're seeing today.

Shop Amazon Deals

View All
A smart display device with Amazon Music HD playing a \“Sing-along Anthems\“ playlist, featuring a touchscreen interface.
Sale

Up to 60% Off Black Friday Amazon Devices

A pair of over-ear headphones with a black finish and a distinctive logo on the earcups.
Sale

Up to 50% Off Beats by Dre

A white and blue robot toy with a screen face and movable limbs, featuring decals like \“Bot\“ and \“FutureX,\“ designed for programmable and remote-controlled interaction.
Sale

Up to 50% Off Holiday Toys at Amazon

An iPad with a black bezel, button on the bottom, and a colorful wallpaper.
$200
$329
Save 39%

Apple iPad $200

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.
$25
$48
Save 47%

50% Off Magna-Tiles Grinch Set

Red Yeti 26oz Straw Rambler with a stainless steel rim and clear lid, featuring the Yeti logo. Includes a straw for easy sipping.
Sale

Up to 50% Off Yeti at Amazon

Scott ComfortPlus Toilet Paper, 12 Double Rolls packaging, stating the rolls equal 24 regular rolls and highlighting strength and comfort.
$6
$12
Save 50%

12pk Scott ComfortPlus Toilet Paper $6

A corded upright vacuum cleaner with a detachable handheld vacuum, predominantly red and silver in color.
$120
$250
Save 52%

$130 Off Shark Rocket Vacuum

A 4-pack of Crest 3D White Advanced toothpaste in Luminous Mint flavor, claiming to remove 90% of surface stains and whiten teeth 2x faster.
$12
$15
Save 20%

4pk Crest 3D White Toothpaste $12

A bottle and box of Active Seal & Grout Mold Stain Remover, 7 oz, formulated to deep clean, with text stating it cleans, deodorizes and refreshes surfaces.
$13
$19
Save 32%

Active Deep-Clean Mold Remover $13

The Bedsure Queen Duvet Cover features a textured, beige fabric with a subtle grid pattern and includes matching pillow shams. It’s styled on a teal headboard with a cozy, layered look, complemented by a wooden dresser with flowers.
$11
$20
Save 43%

Bedsure Queen Duvet Cover $11 with Prime

$350
$700
Save 50%

50% Off Shark Matrix Robot Vacuum & Mop

Lighted birch tree decorations with warm white lights are placed on a mantel alongside green pine garland and pine cones.
$19
$29
Save 32%

Set of 2' LED Birch Trees $19

A tablet displays various app icons, including social media, streaming services, and games.
$55
$100
Save 45%

Newest 2024 Amazon Fire HD 8 Tablet $55

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.
$279
$349
Save 20%

Apple 10.9" iPad $279

A black Farberware Meat Chopper with a textured handle and five wide blades designed to chop and stir ground meat while cooking.
$6
$10
Save 44%

Farberware Meat Chopper & Masher $6

It Cosmetics Confidence in a Cream is a moisturizing super cream for all skin types, featuring Anti-Aging Armour with a rejuvenating concentrate.
Sale

40% Off IT Cosmetics Anti-Aging Cream

This is an Apple Watch with a black band and a square black display showing a digital time face with large numerals.
$329
$499
Save 34%

Apple Watch Series 10 $329

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.
$4
$5
Save 15%

Royal Dansk Cookie Tin $4

A woman lounging on a gray upholstered bed with a blue lamp and white nightstand in the background.
Sale

Up to 65% Off Mattresses at Wayfair

$21
$36
Save 41%

40% Off Kitchen Mama Can Openers

A person lies relaxed on a bed with dark green bedding, surrounded by pillows and a neutral knit blanket, set in a bright room with large windows.
$31
$50
Save 38%

Soft-Washed Comforter Set $31

A soft green blanket is draped beside an open book and a coffee cup on a saucer, creating a cozy setting.
$10
$14
Save 28%

Bedsure Fleece Blankets $10 or Less

Two purple bottles labeled Luseta Biotin & Collagen, one shampoo and one conditioner, both with pump dispensers.
$23
$32
Save 27%

Thickening Shampoo & Conditioner $23

Amazon package on doorstep

10 Amazon Prime Benefits You May Not Know About

  • By Lindsay W.
  • Jun 16, 2023
  • 3 min read

Are you taking advantage of your Amazon Prime perks? Whether you’re already a Prime member or considering signing up, here are 10 Prime member benefits you should be using!