Black Friday used to mean scarfing down your Thanksgiving turkey as quickly as possible to battle department store crowds for the best deals of the year. Times have changed, and Black Friday is no longer limited to the day after Thanksgiving. Not only do “Black Friday” deals now occupy the entire holiday shopping season, they have begun to migrate into the summer months as well.

Year after year, our experts are seeing more and more retailers offering Black Friday in July sales. These sales often rival the prices we see on Black Friday. The summer isn’t typically known for great shopping events, but these Black Fridays in July are beginning to change that! Check out our guide below for all the stores that have already annoucned their sales, as well as the ones we anticipate will have Black Friday in July sales in 2024.

What is Black Friday in July?


Black Friday in July is a recent retail trend that is largely motivated by Amazon’s Prime Day Sale, which typically occurs in the second week of July. Amazon offers some of their best discounts during this sale, with some that are even lower than Black Friday. To compete, retailers like Target, Best Buy, Macy’s, and more have begun their own summer sales which many of them call Black Friday in July. 

The prices in these sales do tend to rival Black Friday pricing and are some of the best deals we see all year. If you see something you like on sale, we recommend you buy it, because it’s unlikely you’ll find a lower price until November. 

Confirmed Black Friday in July Sales

Mark your calendars: these stores have already announced their Black Friday in July sales! Walmart, Target, Nordstrom, and Amazon have just announced the dates for their biggest shopping events of the summer.

amazon prime box on a blue background

Prime Day is July 16-17: How to Get Ready

  • By Christina R.
  • Jun 25, 2024
  • 5 min read

Amazon announced the dates for their best sale of the year. Here's everything we know and how you can get ready to shop the sales.

Amazon

Amazon just announced that their Prime Day Sale will run from July 16-17. To access the best deals of the sale, you’ll want to make sure you’re logged into your Amazon Prime account or using a free Prime trial. Prime members will also have exclusive access to invite-only deals that are prone to selling out. We typically see some of the best prices on trendy apparel, Amazon-branded products like Blink security systems and fire TVs, and household essentials. 

Walmart

Walmart is offering some serious competition to Amazon this year by announcing their biggest sale even ever: “Walmart Deals”. The event will run from Monday July 8th at 5 p.m ET through July 11th at 11:50 p.m. ET. Walmart+ members will be able to access the sale at noon (ET) on July 8th, five hours before anyone else. We expect to see deep discounts on bedding, patio furniture, apparel, beauty products and more. Some highlights from the sale include Keruig K-Slim Brewer for $49 (normally $129), the Dyson V12 Detect Slimm Cordless Vacuum dropping from $649.99 to $449.99, and a Samsung Galaxy 4 Watch for $99 (normally $179.99).

Target


Target’s answer to Prime Day, Target Circle Week, will run from July 7-13. This sale is available to members of the free-to-join Target Circle rewards program. Target Circle members can access deals like 50% off select toys, 40% off kitchen items, and 30% off family apparel. Target is also offering a $15 Target gift card when you spend $50 or more on home care products and a $10 gift card when you spend $40 on select Ulta Beauty at Target items.

Nordstrom

Nordstrom’s best sale of the year, the Anniversary Sale, will occur from July 15th through August 4th. Cardmembers can gain access to the sale as early as July 9th. You can expect to see price drops on popular brands like Skims, Nike, and Supergoop! as well as discounts on Nordstrom’s exclusive apparel brands. Nordstrom offers free shipping on all orders and often gives cardmembers exclusive perks or discounts during the sale.

Retailers We Expect to Have Black Friday in July Sales

Based on last year’s data, these are the retailers we expect to still announce their Black Friday in July Sales. We expect these stores to offer deep discounts on electronics, apparel, and home items to compete with Amazon’s biggest sale of the year.

Best Buy

Last year, Best Buy ran their Black Friday in July sale from July 9-10, which was right before Amazon Prime Day. In 2023, Best Buy offered up to $250 off select MacBook Pro models, $200 off a Dyson cordless vacuum, and up to $800 off laptops. We expect to see similar discounts on TVs, Air Pods, and small kitchen appliances this year.

Kohl’s

Kohl’s ran a two-day sale called Kohl's Summer Cyber Deals to rival Amazon Prime Day in 2023. We saw great apparel deals like tees for as low as $5.99, Lauren Conrad sandals for $9.99, and 25% off Skechers. There were also deep discounts on items for the home like $60 off a Google Nest Learning Thermostat, small kitchen appliances for under $20, and 50% off all Food Network kitchen & dining products. Shoppers were also able to earn $10 in Kohl’s Cash for every $50 purchase.

Ulta

Ulta’s Summer Sale is one of their best sales of the year that typically occurs at the end of June and runs through the middle of July. We typically see daily deals on prestige beauty products, up to 40% off salon hair care products, and BOGO free makeup deals. We recommend all beauty fanatics to download the Ulta app, as members are typically the first to know about sales and daily offers.

Macy’s

Macy’s Black Friday in July sale is typically a weeklong event that occurs within the first two weeks of July. You can expect to see discounts of 50-75% off on bedding, beauty, apparel, and more. We’ll also be keeping a lookout for deals on their exclusive beauty sets and swimwear. Make sure you’re signed into a free Macy’s Rewards account to get free shipping when you spend $25.

JCPenney

Last year, JCPenney ran a Black Friday in July sale with great discounts on apparel, home, and more. We saw a great Buy One, Get One Free offer for juniors’ denim, 3-piece comforter sets for $30 in any size, and up to 75% off fine jewelry. We anticipate similar discounts this year and expect the sale to run sometime in mid-July.

Can’t wait until July? Take a look at our best deals that you can shop right now!