Amazon Prime Big Deal Days 2023: Expert Deal Predictions & Savings Tips

Prime Big Deal Days 2023 is October 10-11! Our experts are here to share their top deal predictions for Amazon's second Prime Day event.

Amazon Prime Big Deal Days 2023 is officially announced! Amazon’s Prime-exclusive shopping event will be October 10th and 11th. Get some of the year's best deals on tech, fashion, beauty, toys, home goods, groceries, and more, with many prices surpassing those of Black Friday! Some early deals have already started:

Our Top 4 Predictions

Prediction: Holiday Shopping

This is the best Amazon sale for buying seasonal and holiday items, like Halloween candy, Christmas trees, 2023 Advent calendars, and trending holiday toys. Plus you’ll see deals even better than Black Friday on Amazon devices like Fire tablets, Ring doorbells, and Fire TVs. Remember it’s only for Prime members, so sign up for your 30-day free trial to take advantage of this 48-hour sale.

Prediction: Credits & Freebies

Amazon always offers opportunities to earn Amazon credits and free trials during this event. As a lead-up to Prime Big Deal Days this year, eligible Prime members get a free four-month trial of Amazon Music Unlimited, which would normally cost $9.99 per month. Last year during the event, Prime members could get a free $10 Amazon credit with a $50 gift card purchase. We’ll also see deals on Prime video channels, Kindle Unlimited, as well as other subscriptions.

What We Love at Amazon

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LEGO Nutcracker Set 40640, for ages 8+, includes 208 pieces to construct a festive nutcracker figure with black hat, red jacket, and adjustable arms. The box shows the completed figure on a snowy windowsill with nuts.

$13

Save 40%

Lego Nutcracker Set $8

A woman in a casual gray two-piece tracksuit with black accents, wearing white sneakers and carrying a brown handbag.

$15

$37

Save 60%

Women's Jogger Set $15

$35

$50

Save 30%

Sonicare Electric Toothbrush $35

$20

Save 72%

5,100pc Bracelet-Making Kit $6

A brown convertible futon bed with a quilted surface transforms into a chaise lounge or flatbed. It features supportive legs and an adjustable backrest, complemented by matching pillows, placed in front of an electric fireplace.

$165

$235

Save 30%

Convertible Futon Bed $165

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.

$25

$48

Save 47%

50% Off Magna-Tiles Grinch Set

A tube of E.L.F. Lip Lacquer with a creamy nude shade is shown alongside its applicator brush, which has a white handle.

E.L.F Lip Lacquer $3

$20

$50

Save 60%

Soundcore Noise-Cancelling Earbuds $20

The image shows a substantial gray orthopedic dog bed with supportive bolsters on three sides, designed for comfort. A large golden retriever is lying on it, illustrating the bed’s size and features.

$27

$50

Save 46%

Orthopedic Dog Bed $27 with Prime

3-pack Mrs. Meyer's Clean Day Iowa Pine Scent Hand Soap, featuring a limited edition fragrance made with olive oil and aloe vera, each bottle contains 12.5 fl oz (370 mL).

$12

$22

Save 42%

3pk Mrs. Meyers Iowa Pine Hand Soap $12

CosRx Advanced Snail 92 All In One Cream is a moisturizer formulated with 92% snail secretion filtrate, designed to hydrate and promote the repair and rejuvenation of the skin. Size: 200g / 7.05 oz.

$10

$35

Save 71%

70% Off CosRx Snail Mucin Moisturizer

Tic Tac Travels 60 Mini Box Set features assorted flavors in colorful mini boxes: Mr. Mint, Mr. Orange, Peachy Passionfruit, and Mrs. Spearmint.

$21

60pc Tic-Tac Mini Box Set $21

$130

$300

Save 56%

Large-Capacity Walking Pad $130 w/ Prime

A 10-foot LED ladder with warm white lights is attached to a building, featuring a Santa figure climbing up. Nearby, a decorated Christmas tree with lights and presents enhances the festive exterior scene.

$22

$50

Save 55%

10' LED Ladder with Santa $22

Sony over-ear wireless headphones in black with a sleek design, featuring large cushioned ear cups and adjustable headband.

$80

$150

Save 46%

45% Off Sony Noise-Cancelling Headphones

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.

Save 18%

Royal Dansk Cookie Tin $4

Black men's oxford sneakers with a smooth upper, black laces through metal eyelets, and a white sole featuring a black stripe. Brown accent on the heel adds subtle contrast.

$21

$43

Save 50%

Men's Oxford Sneakers $21

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.

$299

$349

Save 14%

Apple 10.9" iPad $299

e.l.f. Skin Hydration Skincare Mini Kit includes Holy Hydration! Face Cream (0.529 oz), Daily Cleanser (1.01 oz), Booster Drops (0.14 oz), Eye Cream (0.23 oz), and Makeup Melting Cleansing Balm (0.45 oz), featuring hyaluronic acid and ceramides.

$20

E.L.F Hydration Skincare Set $20

A black Amazon Fire TV Stick 4K with an HDMI connector is shown alongside its remote control, which has buttons for navigation, volume, and voice control.

$22

$50

Save 56%

55% Off Amazon Fire Stick 4K

Men's black hiking pants with 8 pockets, including zipped cargo pockets and an elastic waistband with a button closure.

$25

$60

Save 58%

Men's 8-Pocket Hiking Pants $25

A woman is wearing a green plaid coat over a white graphic tee and light blue jeans, holding a gray handbag.

$24

$47

Save 48%

Women's Plaid Jacket $24

A black digital photo frame displaying a photo of a smiling family, alongside a smartphone using the Frameo app to send pictures to the frame.

$40

$100

Save 60%

Frameo Digital Photo Frame $40 w/ Prime

$29

$46

Save 36%

Adjustable Candle-Warmer Lamp $29

Prediction: Invite-Only Deals

New for this year, Amazon is letting Prime members lock in deals early by offering “invite-only deals”! Our top picks right now are 60% off these Blink Outdoor Security Cameras and $90 off the best Sodastream bundle we’ve seen all year. These deals are limited in quantity and only released to select Prime members. To get the deal, you need to request an invitation. If you’re selected, you’ll get an email allowing you to buy the deal when Prime Day launches.

Prediction: Customer Favorites

We’re also expecting aggressive sales on what Amazon calls its “Most-Loved Finds”. These are products that have been bought by thousands of Amazon shoppers, with an average rating of at least four stars. It includes big-name products from brands like Laneige, Bissell, Burt’s Bees, Crocs, and Champion, but also lesser-known best-sellers, like the EFAN Oversized Sweater and Utopia Down-Alternative Comforter.