Prime Big Deal Days 2023: Exclusive Updates & Insider Info

Amazon announced that they will be holding Prime Big Deal Days on October 10-11, for Prime members only. Here’s everything we know so far–from expected discounts to early deals!

Amazon's second Prime Day, Prime Big Deal Days, is right around the corner, starting on October 10 and running through October 11. While we don’t have too many details, we anticipate that the sale will be similar to their summer Prime Days event. Our editors are here to share what you can expect and how to prepare for the 48-hour shopping event!

What We Love at Amazon

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A smart display device with Amazon Music HD playing a \“Sing-along Anthems\“ playlist, featuring a touchscreen interface.

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Up to 60% Off Black Friday Amazon Devices

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Up to 50% Off Beats by Dre

A white and blue robot toy with a screen face and movable limbs, featuring decals like \“Bot\“ and \“FutureX,\“ designed for programmable and remote-controlled interaction.

Sale

Up to 50% Off Holiday Toys at Amazon

An iPad with a black bezel, button on the bottom, and a colorful wallpaper.

$200

$329

Save 39%

Apple iPad $200

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.

$25

$48

Save 47%

50% Off Magna-Tiles Grinch Set

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Up to 50% Off Yeti at Amazon

Scott ComfortPlus Toilet Paper, 12 Double Rolls packaging, stating the rolls equal 24 regular rolls and highlighting strength and comfort.

$12

Save 50%

12pk Scott ComfortPlus Toilet Paper $6

A corded upright vacuum cleaner with a detachable handheld vacuum, predominantly red and silver in color.

$120

$250

Save 52%

$130 Off Shark Rocket Vacuum

A 4-pack of Crest 3D White Advanced toothpaste in Luminous Mint flavor, claiming to remove 90% of surface stains and whiten teeth 2x faster.

$12

$15

Save 20%

4pk Crest 3D White Toothpaste $12

A bottle and box of Active Seal & Grout Mold Stain Remover, 7 oz, formulated to deep clean, with text stating it cleans, deodorizes and refreshes surfaces.

$13

$19

Save 32%

Active Deep-Clean Mold Remover $13

$350

$700

Save 50%

50% Off Shark Matrix Robot Vacuum & Mop

The Bedsure Queen Duvet Cover features a textured, beige fabric with a subtle grid pattern and includes matching pillow shams. It’s styled on a teal headboard with a cozy, layered look, complemented by a wooden dresser with flowers.

$11

$20

Save 43%

Bedsure Queen Duvet Cover $11 with Prime

Lighted birch tree decorations with warm white lights are placed on a mantel alongside green pine garland and pine cones.

$19

$29

Save 32%

Set of 2' LED Birch Trees $19

A tablet displays various app icons, including social media, streaming services, and games.

$55

$100

Save 45%

Newest 2024 Amazon Fire HD 8 Tablet $55

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.

$279

$349

Save 20%

Apple 10.9" iPad $279

A black Farberware Meat Chopper with a textured handle and five wide blades designed to chop and stir ground meat while cooking.

$10

Save 44%

Farberware Meat Chopper & Masher $6

It Cosmetics Confidence in a Cream is a moisturizing super cream for all skin types, featuring Anti-Aging Armour with a rejuvenating concentrate.

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40% Off IT Cosmetics Anti-Aging Cream

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.

Save 15%

Royal Dansk Cookie Tin $4

$21

$36

Save 41%

40% Off Kitchen Mama Can Openers

This is an Apple Watch with a black band and a square black display showing a digital time face with large numerals.

$329

$499

Save 34%

Apple Watch Series 10 $329

A woman lounging on a gray upholstered bed with a blue lamp and white nightstand in the background.

Sale

Up to 65% Off Mattresses at Wayfair

A person lies relaxed on a bed with dark green bedding, surrounded by pillows and a neutral knit blanket, set in a bright room with large windows.

$31

$50

Save 38%

Soft-Washed Comforter Set $31

A soft green blanket is draped beside an open book and a coffee cup on a saucer, creating a cozy setting.

$10

$14

Save 28%

Bedsure Fleece Blankets $10 or Less

Two purple bottles labeled Luseta Biotin & Collagen, one shampoo and one conditioner, both with pump dispensers.

$23

$32

Save 27%

Thickening Shampoo & Conditioner $23

What to Expect

While their October ‘22 event was not as big as their summer Prime Days, it looks like it may be here to stay. We continue to see the Black Friday holiday shopping period expand in general, and this looks like Amazon’s way of getting an early foothold on the shopping season.

We anticipate they will be having significant discounts on Amazon-owned products (think Kindle and Roomba). In fact, many of these products were beating Black Friday prices during this summer’s Prime Days. We also expect to see great discounts on electronics, household essentials, apparel, and beauty products. Some other big brands we expect to see discounted are Apple, KitchenAid, Under Armour, and Ninja.

We are already seeing significant discounts on certain products and categories, like holiday decor and kitchen gadgets. We have also noticed better pricing on coffee products, with prices consistently beating what can be found in-store.

Newest Amazon Deals

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Sale

Up to 65% Off Mattresses at Wayfair

$11

$20

Save 43%

Bedsure Queen Duvet Cover $11 with Prime

$10

$14

Save 28%

Bedsure Fleece Blankets $10 or Less

A phone is mounted on a car dashboard using a bracket with a suction cup and clamp arms featuring a carbon fiber pattern.

$15

Save 36%

Universal Car Phone Mount $9

The image shows a Luseta Hyaluronic Acid Moisturizing Shampoo and Conditioner set, each 500ml, designed for dry hair, infused with hyaluronic acid, shea butter, and argan oil. They are color safe and free of sulfates, parabens, and gluten.

$24

$30

Save 20%

Luseta Moisturizing Hair Set $24

Brown women's mid-calf snow boots with fur trim, lace-up front, metal eyelets, waterproof material, and a rugged rubber sole for winter use.

$33

$60

Save 45%

Women's Mid-Calf Snow Boots $33

Sale

Up to 60% Off Black Friday Amazon Devices

$55

$100

Save 45%

Newest 2024 Amazon Fire HD 8 Tablet $55

$15

$55

Save 72%

Amazon Echo Auto + Music Unlimited $15

$329

$499

Save 34%

Apple Watch Series 10 $329

$10

Save 44%

Farberware Meat Chopper & Masher $6

A white and yellow Kodak photo printer dock with a smartphone on top displaying a photo, accompanied by an 80-sheet pack of 4x6 photo paper.

$110

$140

Save 21%

Kodak 4" x 6" Photo Printer Set $110

Levoit Easy-Clean Humidifier with a sleek white design features a water tank with an opening for easy refilling. Includes a dial for adjusting humidity levels, a cleaning brush, and a filter sponge.

$28

$40

Save 28%

Large Easy-Clean Humidifer $28

$12

Save 50%

12pk Scott ComfortPlus Toilet Paper $6

RAK Multitool Hammer combines 12 tools, including a hammer, pliers, knife, saw, and more, designed for versatile use in cars, boats, offices, and on trips. It includes a carrying case.

$19

$22

Save 15%

RAK Multitool Hammer $19

PlayStation 5 NBA 2K25 Bundle includes a PS5 console, a DualSense controller, and the NBA 2K25 game. The box art features basketball graphics and branding.

$374

$500

Save 25%

PlayStation 5 NBA 2K25 Bundle $374

AstroAI Portable Cordless Tire Inflator features an LED display showing PSI and battery level, a USB charging cable, a hose, and multiple nozzle attachments for various uses.

$18

$30

Save 40%

Portable Cordless Tire Inflator $18

SauceMoto condiment holders designed for car cup holders, shown with dipping sauces and food.

$10

$13

Save 23%

2pk Saucemoto Dip Clips $10

$23

$32

Save 27%

Thickening Shampoo & Conditioner $23

An Apple Watch SE with a gold aluminum case and a sand sport band displaying a large numeral watch face.

$169

$249

Save 32%

Apple Watch SE $169

$31

$50

Save 38%

Soft-Washed Comforter Set $31

$25

$48

Save 47%

50% Off Magna-Tiles Grinch Set

Colorful magnetic building blocks constructed into various shapes, with a box labeled \“PicassoTiles\“ in the background.

$18

$26

Save 30%

60pc PicassoTiles Magnetic Blocks $18

A box of Dermora Eye Mask Golden-Glow under-eye patches with 20 pairs is shown, alongside two individual golden-colored eye patches.

$14

Save 48%

20pk Under-Eye Patches $7 with Prime

What to Do to Prepare

Follow Brad’s Deals for all the information you need on the sale details. We will be here to announce the dates, as well as to show you some of our favorite deals during the event from Amazon (and beyond!).
Make a list of the items you want to buy.
Set up deal alerts so you know when the items you want to buy are on sale.

Over the next few weeks, our experts will be sorting through all of the deals as well as offering tips and tricks to navigating the event.