Prime Big Deal Days 2023: Exclusive Updates & Insider Info

Amazon announced that they will be holding Prime Big Deal Days on October 10-11, for Prime members only. Here’s everything we know so far–from expected discounts to early deals!

Amazon's second Prime Day, Prime Big Deal Days, is right around the corner, starting on October 10 and running through October 11. While we don’t have too many details, we anticipate that the sale will be similar to their summer Prime Days event. Our editors are here to share what you can expect and how to prepare for the 48-hour shopping event!

What We Love at Amazon

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Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.

$25

$48

Save 47%

50% Off Magna-Tiles Grinch Set

Olaplex No. 6 Bond Smoother is a leave-in styling treatment that adds moisture, strengthens, and reduces frizz for up to 72 hours. Contains 100 mL (3.3 fl. oz.).

$15

$30

Save 50%

50% Off Olaplex No. 6 Bond Smoother

The image shows a substantial gray orthopedic dog bed with supportive bolsters on three sides, designed for comfort. A large golden retriever is lying on it, illustrating the bed’s size and features.

$27

$50

Save 46%

Orthopedic Dog Bed $27 with Prime

A blue Stanley insulated tumbler with a handle, featuring a clear lid and straw.

$35

Stanley Straw Tumblers $35 in 30 Colors

Three Squishmallows: a red crab with a crown, a yellow monkey, and a brown piece of toast with banana slices, in a box labeled \“Original Squishmallows\“ from Jazwares.

$23

$40

Save 42%

3ct Squishmallow Mystery Pack $23

A brown convertible futon bed with a quilted surface transforms into a chaise lounge or flatbed. It features supportive legs and an adjustable backrest, complemented by matching pillows, placed in front of an electric fireplace.

$165

$235

Save 30%

Convertible Futon Bed $165

$70

$99

Save 29%

4-Pack of Apple AirTags $70

A woman is wearing a green plaid coat over a white graphic tee and light blue jeans, holding a gray handbag.

$24

$47

Save 48%

Women's Plaid Jacket $24

A black Amazon Fire TV Stick 4K with an HDMI connector is shown alongside its remote control, which has buttons for navigation, volume, and voice control.

$22

$50

Save 56%

55% Off Amazon Fire Stick 4K

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.

Save 18%

Royal Dansk Cookie Tin $4

$20

$50

Save 60%

Soundcore Noise-Cancelling Earbuds $20

Black men's oxford sneakers with a smooth upper, black laces through metal eyelets, and a white sole featuring a black stripe. Brown accent on the heel adds subtle contrast.

$21

$43

Save 50%

Men's Oxford Sneakers $21

A black digital photo frame displaying a photo of a smiling family, alongside a smartphone using the Frameo app to send pictures to the frame.

$40

$100

Save 60%

Frameo Digital Photo Frame $40 w/ Prime

Mueller 10-in-1 Food Chopper is a versatile kitchen tool featuring interchangeable blades for dicing, slicing, grating, and julienning various vegetables and fruits, with a storage container for convenience.

$25

$60

Save 58%

60% Off Mueller 10-in-1 Food Chopper

Sony over-ear wireless headphones in black with a sleek design, featuring large cushioned ear cups and adjustable headband.

$80

$150

Save 46%

45% Off Sony Noise-Cancelling Headphones

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.

$299

$349

Save 14%

Apple 10.9" iPad $299

Black sleeveless top and wide-leg pants with white striped trim around the edges and hem. Simple and comfortable design for loungewear.

$19

$35

Save 45%

Women's Loungewear Set $19

A tall, narrow dresser featuring four fabric drawers in dark gray with black pull handles, framed by a metal mesh structure.

$30

$60

Save 50%

4-Drawer Dresser $30

$35

$50

Save 30%

Sonicare Electric Toothbrush $35

E.L.F Instant Lift Brow Pencil $3

A black and white striped long-sleeve sleep dress featuring a buttoned V-neck and a contrasting black front pocket.

$12

$20

Save 40%

Sleep Dress $12 with Prime

A black hooded jacket with a zip closure, featuring a fleece lining for warmth and adjustable cuffs for a snug fit.

$21

$53

Save 59%

Fleece-Lined Hooded Jacket $21

Five stainless steel mixing bowls with transparent plastic lids, in varying sizes from small to large, nested within each other.

$17

$36

Save 51%

5 Steel Mixing Bowls & Lids $17

This is an Apple Watch with a black band and a square black display showing a digital time face with large numerals.

$349

$499

Save 30%

Apple Watch Series 10 $349

What to Expect

While their October ‘22 event was not as big as their summer Prime Days, it looks like it may be here to stay. We continue to see the Black Friday holiday shopping period expand in general, and this looks like Amazon’s way of getting an early foothold on the shopping season.

We anticipate they will be having significant discounts on Amazon-owned products (think Kindle and Roomba). In fact, many of these products were beating Black Friday prices during this summer’s Prime Days. We also expect to see great discounts on electronics, household essentials, apparel, and beauty products. Some other big brands we expect to see discounted are Apple, KitchenAid, Under Armour, and Ninja.

We are already seeing significant discounts on certain products and categories, like holiday decor and kitchen gadgets. We have also noticed better pricing on coffee products, with prices consistently beating what can be found in-store.

Newest Amazon Deals

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$35

$50

Save 30%

Sonicare Electric Toothbrush $35

$12

$20

Save 40%

Sleep Dress $12 with Prime

$40

$100

Save 60%

Frameo Digital Photo Frame $40 w/ Prime

Three LEGO holiday ornaments designed to resemble gingerbread people are hanging on a Christmas tree.

$12

$13

Save 11%

Lego Gingerbread Ornament Set $12

Save 24%

OGX Coffee & Coconut Body Scrub $7

$24

$47

Save 48%

Women's Plaid Jacket $24

$20

$50

Save 60%

Soundcore Noise-Cancelling Earbuds $20

$80

$150

Save 46%

45% Off Sony Noise-Cancelling Headphones

Navy blue zip-up raincoat with a hood, long sleeves, and adjustable drawstring waist. Features side pockets, a concealed front zipper, and button closure.

$33

$60

Save 45%

Zip-Up Raincoat $33

$165

$235

Save 30%

Convertible Futon Bed $165

A 4-piece glass bakeware set featuring four rectangular dishes of varying sizes, ideal for baking and serving. One dish is shown with a baked eggplant and tomato dish.

$26

$32

Save 18%

4pc Glass Bakeware Set $26

Save 18%

Royal Dansk Cookie Tin $4

$21

$43

Save 50%

Men's Oxford Sneakers $21

$22

$50

Save 56%

55% Off Amazon Fire Stick 4K

33' Smart Icicle Lights are multicolor LED strands with red, green, and white bulbs, designed for outdoor use on rooftops or edges. They create a festive look with cascading patterns, perfect for holiday decorations.

$47

$57

Save 17%

33' Smart Icicle Lights $47

$15

$30

Save 50%

50% Off Olaplex No. 6 Bond Smoother

Olive green women's hooded rain jacket with a zippered front, flap pockets, and adjustable cuff straps.

$35

$47

Save 24%

Women's Hooded Jacket $35

$299

$349

Save 14%

Apple 10.9" iPad $299

$27

$50

Save 46%

Orthopedic Dog Bed $27 with Prime

A sleek, black faux-leather ankle boot featuring a pointed toe and a sturdy block heel. The boot has a minimalist design with a side zipper for easy wear.

$25

$34

Save 25%

Faux-Leather Ankle Boots $25 with Prime

$25

$48

Save 47%

50% Off Magna-Tiles Grinch Set

$349

$499

Save 30%

Apple Watch Series 10 $349

$21

$53

Save 59%

Fleece-Lined Hooded Jacket $21

$25

$60

Save 58%

60% Off Mueller 10-in-1 Food Chopper

What to Do to Prepare

Follow Brad’s Deals for all the information you need on the sale details. We will be here to announce the dates, as well as to show you some of our favorite deals during the event from Amazon (and beyond!).
Make a list of the items you want to buy.
Set up deal alerts so you know when the items you want to buy are on sale.

Over the next few weeks, our experts will be sorting through all of the deals as well as offering tips and tricks to navigating the event.