Apple products are expensive, but that doesn’t mean you should settle for anything less than what you want. In fact, if you know how to shop right, there are a few ways you can reduce the cost of your next iPhone, iPad, or Mac purchase. 

This article will show you six ways to get discounts on Apple products for your next purchase. We’ve only included deal hunting tips in this article that still get you a new (or manufacturer refurbished) device with a standard Apple warranty, so there’s no “buy used” tips from us.

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Sign Up For Apple’s Credit Card

While Apple charges interest, it doesn’t have an annual fee or a fee for late payments. It also doesn’t charge foreign transaction fees. 

The Apple Card also features unlimited cash back. Expect to see a percentage of every purchase sent right back to your card, every day. That also defies industry norms. Most credit card reward programs credit your account with reward points the month after you make your purchase. With Apple Card, you get Daily Cash back the same day.

Get 1% Daily Cash when you pay with the Titanium Apple Card, or earn 3% Daily Cash when you use the Apple Card to shop at Apple. Everywhere else, the best rewards come from Apple Pay. Tie your card to an Apple Pay account, and you get 2% back as Daily Cash–whether you pay from an iPhone or an Apple Watch.

Some merchants also earn you that hefty 3% Daily Cash back. We found this benefit at Nike, Uber, Walgreens, Mobil, Exxon, and other popular brands when you use Apple Pay.

They also changed the way you see your bill. The Apple Card estimates your overall interest based on the amount you pay, and they show that to you right up front. This removes the standard “minimum payment” most cards advertise (the kind of payment that often leads to increased principal balances instead of decreased).

Deals on TVs, Speakers & More

Blue Bose SoundLink Flex Bluetooth speaker with a sleek design, featuring perforated front grill, USB-C port for charging, and a loop handle for easy portability.
$119
$149
Save 20%

Bose SoundLink Wireless Speaker $119

A black JBL portable Bluetooth speaker featuring a cylindrical design with a textured exterior and control button on the side.
$80
$130
Save 38%

JBL Flip 6 Speaker $80 + $10 Bonus

Two black Bluetooth Tiki Torch Speakers with a lattice design and multicolored lights, featuring a parrot logo on top.
$30
$100
Save 70%

2pk Bluetooth Tiki Torch Speakers $30

A black, elongated cylindrical Bluetooth speaker with a perforated front grille, featuring the Beats logo at the center.
$110
$150
Save 26%

Beats Pill Speaker $110

This is the Harman Kardon Aura Studio 3 speaker featuring a dome-like, transparent top with a wave-inspired design inside and a black fabric-covered base.
$130
$300
Save 56%

Harman Kardon Aura Studio 3 Speaker $130

A white, triangular power strip with a power button, featuring multiple AC outlets and four USB ports labeled \“Smart ID,\“ with a power rating of 5V/3.1A total.
$17
$21
Save 19%

13-Outlet Power Strip $17

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Refurbished Altec Lansing Bluetooth speaker, black, with hexagonal design, featuring control buttons on top and accompanying USB charging cable.
$10
$50
Save 80%

Refurb Altec Lansing Speakers from $10

A black JBL portable Bluetooth speaker with an integrated handle, featuring the JBL logo in orange letters and control buttons on the front.
$50
$80
Save 37%

$30 Off JBL Clip 5 Speaker + $10 Bonus

Samsung The Frame TV showcases an art display of colorful roses. The display includes a \“#1 Global TV Brand for 18 Years\“ badge.
$898
$1,498
Save 40%

40% Off Samsung The Frame 55" QLED TV

A black digital photo frame displaying a photo of a smiling family, alongside a smartphone using the Frameo app to send pictures to the frame.
$40
$100
Save 60%

Frameo Digital Photo Frame $40 w/ Prime

Retro Glow Bluetooth Speaker: Silver boombox design with cassette player and radio, featuring colorful LED lights around the speakers and a carry handle.
$79
$99
Save 20%

Retro Glow Bluetooth Speaker $79

A black Amazon Fire TV Stick 4K with an HDMI connector is shown alongside its remote control, which has buttons for navigation, volume, and voice control.
$22
$50
Save 56%

55% Off Amazon Fire Stick 4K

Refurbished Bose Solo Soundbar 2, black rectangular soundbar with the Bose logo on the front, designed to enhance TV audio.
$89
$199
Save 55%

Refurb Bose Solo Soundbar 2 $89

Two maroon NFL wireless speakers with a yellow \“W\“ logo on black grills, featuring angular designs with blue accent lines and convenient carry handles.
$30
$50
Save 40%

2pk NFL Wireless Speakers $30

A white spherical smart speaker with a mesh exterior and a colorful light on top.
$85
$100
Save 15%

Apple HomePod Mini $85

A flat plug power strip with multiple outlets and a long, flexible cable connected to a wall socket.
$9
$17
Save 47%

Ultra-Flat Plug Power Strip $9 with Prime

Check Out Apple’s Education Store

Apple’s Education Store offers discounts on iPads and Macs purchased by students, school teachers, professors, and faculty, or parents of college students. The discount usually takes about 10% off the list price, depending on the product. Make sure to check out Apple’s Education Store if you’re eligible.

Education sales aren’t limited to Apple either: Best Buy also offers education discounts on iPads and Macs throughout the year. These deals are very competitive with Apple’s, so make sure to comparison shop during the back-to-school season.

Tech Deals We Love

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Red and pink over-ear headphones with cushioned ear cups and adjustable headband.
$400
$529
Save 24%

Apple AirPods Max $400

White, wireless in-ear headphones with silicone ear tips and short stems, featuring integrated touch controls and noise cancellation technology.
$159
$249
Save 36%

Apple AirPods Pro 2 $159

Blue Bose SoundLink Flex Bluetooth speaker with a sleek design, featuring perforated front grill, USB-C port for charging, and a loop handle for easy portability.
$119
$149
Save 20%

Bose SoundLink Wireless Speaker $119

A pair of over-ear headphones with a black finish and a distinctive logo on the earcups.
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Up to 50% Off Beats by Dre

A black smartwatch with a rectangular touchscreen displays time, heart rate, activity minutes, and sleep score.
$120
$200
Save 40%

FitBit Versa 4 Watch $120 + $20 Bonus

$350
$700
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50% Off Shark Matrix Robot Vacuum & Mop

Two slim power banks with 10,000mAh capacity, featuring a textured black design and LED indicators for battery life. They have USB and USB-C ports.
$17
$38
Save 55%

2pk 10,000mAh Slim Power Banks $17

A gray OtterBox lunch cooler with prominent branding and an adjustable shoulder strap, featuring a zippered, rectangular design.
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Otterbox: 30% Off Sitewide

Soundcore noise-cancelling headphones feature an over-ear design with padded ear cups and a sleek black finish, equipped with the Soundcore logo.
$69
$100
Save 30%

Soundcore Noise-Cancelling Headphones $69

An iPad with a black bezel, button on the bottom, and a colorful wallpaper.
$200
$329
Save 39%

Apple iPad $200

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.
$279
$349
Save 20%

Apple 10.9" iPad $279

A gold Samsung smartphone with a triple camera setup on the back and a display with a single centered punch-hole camera.
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Verizon: Free 75" TV with Galaxy S24

A black JBL portable Bluetooth speaker featuring a cylindrical design with a textured exterior and control button on the side.
$80
$130
Save 38%

JBL Flip 6 Speaker $80 + $10 Bonus

Two black Bluetooth Tiki Torch Speakers with a lattice design and multicolored lights, featuring a parrot logo on top.
$30
$100
Save 70%

2pk Bluetooth Tiki Torch Speakers $30

The Garmin Vivoactive 5 Smartwatch features a round, black case with a vibrant digital display showing the time, date, and select icons for various functions, all on a black silicone strap.
Sale

$50-$100 Off Garmin Watches + Kohl's Cash

JBL Tune 500 Wired Headphones feature a sleek design with padded ear cushions, a foldable headband, and a matte black finish. They have JBL branding on the ear cups.
$15
$36
Save 58%

JBL Tune 500 Wired Headphones $15

A compact, black jump starter with \“traverse\“ branding, featuring red and black booster clamps and a connector for vehicle battery charging.
$24
$100
Save 76%

Power Bank Jump Starter $24

A black, elongated cylindrical Bluetooth speaker with a perforated front grille, featuring the Beats logo at the center.
$110
$150
Save 26%

Beats Pill Speaker $110

Black Kate Spade New York MagSafe Wallet with a pebble leather texture, featuring a magnetic closure and the brand's logo in white on the front.
Sale

50% Off Case-Mate MagSafe Wallets

This is the Harman Kardon Aura Studio 3 speaker featuring a dome-like, transparent top with a wave-inspired design inside and a black fabric-covered base.
$130
$300
Save 56%

Harman Kardon Aura Studio 3 Speaker $130

A laptop computer with a skateboarder on the screen.
$350
$850
Save 58%

HP 17" Laptop $350

Apple 2024 MacBook Pro with a sleek design and dark minimalist wallpaper, featuring a distinctive logo centered above the screen.
$1,400
$1,600
Save 12%

Apple 2024 MacBook Pro $1,400

Yellow Kodak Mini Shot 2 Camera with instant print feature; it prints a photo of a smiling person wearing a colorful sweater.
$60
$100
Save 40%

Kodak Mini Shot 2 Camera $60

A GoPro action camera featuring a rugged design, large lens, and blue branding, ideal for capturing high-quality video in challenging environments.
$180
$200
Save 10%

GoPro Hero Action Camera $180

Wait for Apple’s Back-to-School Sale

Speaking of education, Apple holds an annual back-to-school promotion to help you save even further. Recently, Apple included up to a $150 gift card with iPad and Mac purchases. The deal usually runs from early August to the end of September.

Buy Apple Certified Refurbished

Apple’s Refurbished Store offers recent model devices for hundreds of dollars below their retail price; generally 15-20% off, so make sure to price compare against authorized resellers. All products on this store are refurbished by Apple and receive new batteries, are fully restored to factory settings, and are guaranteed to look like-new.

Most importantly, these products come with Apple’s standard one-year warranty with the option of extension with AppleCare+. This means that all products are covered the same as a new Apple product, so all manufacturer defects are covered.

The only real difference between a Certified Refurbished and new Apple product is the box the device comes in. A refurbished unit comes in a plain white box that’s marked as “Certified Refurbished”. Other than that, you’re getting a like-new device on the cheap.

Learn more about the benefits of buying refurbished with our article The Case for Apple Refurbs: Why New Isn’t Always Better.

Check Apple Authorized Resellers

Apple partners with a number of authorized resellers like Walmart, Amazon, and B&H Photo. Sometimes these resellers have overstock of a specific device, so it’ll sell it under the original retail price. Further, some retailers offer bundle deals. For example, it may throw in an extra charger, case, or headphones with the purchase of an iPad.

Additionally, resellers like Adorama and B&H sell Apple products tax-free in most states. Depending on where you live, this can save you a sizeable amount of money–in some cases, even more than Apple’s education discount.

A special note on iPads: resellers like Amazon, Best Buy, Staples, Target, and Walmart often offer competitive deals. Check Brad’s Deals regularly for the best Apple deals across all authorized resellers to make sure you get the best deal. Use your Target RedCard and save 5% on all Apple products purchased at Target. 

You can read more about authorized Apple resellers in our post Why You Should NOT Just Walk into the Apple Store to Buy Your Mac.

Wait for Black Friday/Cyber Monday

Many Apple Authorized Resellers have Black Friday and Cyber Monday sales annually. Generally, we see prior generation Apple products (and their respective accessories) get deep discounts. Retailers to look out for include Walmart, Target, MacMall, and Best Buy. In recent years, we have also seen great Apple discounts during Amazon Prime Day!

We’ll keep you updated on the best Black Friday deals once the holiday shopping season rolls around–stay tuned!

Enjoy Your New iDevice!

And that’s all there is to saving money on a new Apple device! Use these tips next time you need to buy a new laptop for yourself or as a gift–your wallet will thank you!

Today's Trending Deals from Top Brands

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Red Yeti 26oz Straw Rambler with a stainless steel rim and clear lid, featuring the Yeti logo. Includes a straw for easy sipping.
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A Christmas tree adorned with warm white LED lights is set up in a cozy living room, surrounded by wrapped gifts. Part of the room's festive decor includes stockings and decorative elements by the fireplace.
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Wayfair: Up to 80% Off Black Friday Sale

A gift pack with four stacked boxes of brownies, labeled \“The Brownie\“ and \“The Kona,\“ tied with red and green ribbons. Each box contains two brownies, branded with \“salt earth.\“
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Up to 50% Off Beats by Dre

An iPad with a black bezel, button on the bottom, and a colorful wallpaper.
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Apple iPad $200

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Up to 85% Off Area Rugs

A compact gray countertop ice maker with a transparent lid and an LED control panel is displayed next to a floral arrangement and a cold drink garnished with lemon and mint.
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26lb Portable Ice Maker $60

The JLA Home Ottie Comforter Set features a lavender comforter with horizontal textured lines, accompanied by matching pillow shams and a decorative white accent pillow with a floral design.
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Macy's: 70-80% Off Sale & Clearance

Brown lace-up ankle boots made from faux leather, featuring gold eyelets, a padded collar, and a stacked heel.
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Men's Boots, Shoes & Slippers $20 or Less

A festive lighted reindeer decoration is positioned between two snow-dusted, lantern-flanked columns adorned with garlands and a wreath on the door.
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Outdoor LED Reindeer Decoration $40

A gray Serta convertible sleeper sofa with a tufted cushion design, adjustable backrest, and one armrest cushion is positioned in a bright room beside a plant.
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Serta Convertible Sleeper Sofa $645

Two oversized power recliners with USB ports feature plush, textured gray upholstery and brass nailhead trim. They are positioned on a round beige rug, framed by curtains and a side table with a lamp and decor.
$540
$1,320
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2 Oversized Power Recliners with USB $540

A festive inflatable decoration featuring Santa Claus in a sleigh with presents, pulled by a reindeer, adorned with Christmas lights for outdoor display.
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Santa, Sleigh & Reindeer Inflatable $42

A gray convertible lounge chair with tufted upholstery, accompanied by a matching ottoman, is placed on a patterned rug. Adjacent is a wooden side table with a book and a bust, beneath a minimalist line-art framed print.
$146
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Convertible Chair Bed $146

6' Pre-Lit Holiday Garland is a festive green decoration with pinecones, red berries, and warm white lights. It drapes elegantly on a white fireplace mantel, complementing wrapped gifts and candles.
$20
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6' Pre-Lit Holiday Garland $20

Black reclining chair with cushioned backrest, padded armrests, and integrated cup holders.
$190
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Massage Recliner with Arm Storage $190

A sleek wall-mounted electric fireplace with a modern stainless steel finish featuring realistic flames and decorative pebbles. It's elegantly integrated into a living room setting with adjacent furniture and plants.
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Wall-Mounted Electric Fireplace $178

A mid-century modern style sideboard with arched cane doors, finished in wood, featuring tapered legs and gold-toned hardware. The design includes ample storage space within.
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A white and blue robot toy with a screen face and movable limbs, featuring decals like \“Bot\“ and \“FutureX,\“ designed for programmable and remote-controlled interaction.
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Green Carhartt Rain Defender hoodie with a front pocket and drawstring hood; features \“CARHARTT\“ printed on the sleeve.
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Carhartt: Up to 40% Off Black Friday Sale

3-pack Mrs. Meyer's Clean Day Iowa Pine Scent Hand Soap, featuring a limited edition fragrance made with olive oil and aloe vera, each bottle contains 12.5 fl oz (370 mL).
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3pk Mrs. Meyers Iowa Pine Hand Soap $12

R.H. Macy & Co. Milk Chocolate Almond Toffee Bark is described as buttery and nutty, weighing 11 oz (311g). The packaging features a decorative design with pictures of the toffee bark pieces.
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A soft, gray fuzzy throw blanket with a textured pattern, draped over a basket on a plush white rug near a window and fireplace. Perfect for cozying up in a living space.
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60" Fuzzy Throw Blanket $9

A dark gray slipper with a thick sole and plush interior lining, featuring a low-cut back for easy slip-on wear.
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UGG Classic Slippers $60