When you have growing kids, you may be replacing kicks a little more often than your wallet would like. While we are always curating the best deals from Nike, we have found over the past few years that they don’t always have the best prices for kids’ shoes. So if you aren’t ready or willing to invest in Nikes, we have put together a list of our favorite alternatives to Nike.

But before we get started, check out these tips for buying kids’ shoes online:

  1. If you are unsure of your child’s shoe size, many brands offer printable size charts.

  2. Look for stores that offer free returns and buy multiple pairs of shoes to ensure the correct fit. Return what you don’t like.

  3. While we don’t have them separately on our list, Amazon sells many of the brands below, and Prime members can use their “try before you buy” program to ensure proper fit. 

Reebok

Reebok.com often offers extra discounts on sale items or sitewide discounts. The sales usually range from 20-35% off, and we often see an additional 50% off coupon around Black Friday. Sign up for their newsletter to get 15% off, and members of their loyalty program get free shipping on all orders. Returns are free within 30 days, and Reebok offers discounts for students and military families.

New Balance

Joe’s New Balance Outlet is a great resource for deals on New Balance for kids. They’re an authorized seller of New Balance shoes and gear, offering deep discounts every day. Sale prices for kids' New Balance shoes are pretty consistently around $30. They also offer discounts for military families and students.

Joe’s does not offer free returns, so if you’re unsure of a size, you may have better luck with Macy’s. They also offer New Balance deals for kids and have a free return policy.

Shoes

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  • Exclusive
A brown suede slip-on clog with a flat sole and a warm interior lining.
Sale

UGG Boots & Slippers from $63

  • Exclusive
Gray felt clog slippers with a fuzzy collar and decorative stitching, featuring a rubber sole and a small branded button detail.
$10
$62
Save 83%

Dearfoams Clog Slippers $23

Red ankle boot featuring shiny upper material, lace-up design, and beige rubber sole with grip texture.
Sale

Sperry Winter Boots from $30 Shipped

Navy blue Skechers GOwalk shoe with a breathable mesh upper, laced design, white cushioned sole, and Skechers branding on the side and tongue.
Sale

30% Off Skechers Slip-Ins + Free Ship

Adidas Men's Adilette Slides feature a black footbed with a white three-stripe design on the strap and the Adidas logo on the side. The open-toe design offers comfort and casual style.
$9
$25
Save 64%

Adidas Men's Adilette Slides $9

Hoka Bondi 8 Running Shoes are black with a thick cushioned white sole and feature the Hoka logo on the side. They offer a sleek design ideal for running, providing comfort and support.
$116
$165
Save 30%

Hoka Bondi 8 Running Shoes $115

Black men's oxford sneakers with a smooth upper, black laces through metal eyelets, and a white sole featuring a black stripe. Brown accent on the heel adds subtle contrast.
$21
$43
Save 50%

Men's Oxford Sneakers $21

Black ankle boot with a buckle detail and stacked heel.
Sale

Boots, Shoes & Slippers $20 or Less

A single red HOKA hiking shoe with yellow lace eyelets and a chunky sole.
$110
$225
Save 51%

50% Off Hoka Kaha 2 Shoes

Keen Astoria West Sandals are women's sport sandals with a closed-toe design, featuring a gray and pink color scheme, adjustable straps, and a sturdy rubber sole for outdoor adventures.
$39
$130
Save 70%

Keen Astoria West Sandals $39

  • Exclusive
Unisex Dearfoams Reindeer Slippers feature a fluffy reindeer design with closed eyes, brown antlers, and a round red nose. Soft and cozy, these slippers are perfect for keeping feet warm and festive.
Sale

Dearfoams Slippers $10

Black over-the-knee boot with a low heel, made of suede-like material.
$20
$85
Save 76%

Over-the-Knee Memory Foam Boots $20

Sperry Women's Pull-On Boots feature a mid-height, brown leather upper with a buckle detail and a sturdy, lugged sole for grip. The interior is lined with a soft, plush material for added warmth and comfort.
$35
$150
Save 76%

Sperry Women's Pull-On Boots $35

Brown suede ankle boots with a chunky heel, elastic side panels, and contrasting stitching along the welt.
$20
$50
Save 60%

Sonoma Wedge Ankle Boots $20

Hoka Women's Arahi 7 Running Shoes are designed with a lightweight mesh upper, stability cushioning, and a bold color design featuring white, blue, and pink accents with a visible logo. Ideal for providing support and comfort during runs.
$116
$145
Save 20%

Hoka Women's Arahi 7 Running Shoes $116

Adidas Women's Sleek Shoes feature a minimalist design with a smooth, all-white leather upper, perforated detail, and a low-profile rubber sole for a clean, stylish look.
$23
$80
Save 71%

Adidas Women's Sleek Shoes $23

A pair of knee-high, brown suede boots with a low block heel.
$20
$60
Save 66%

Macy's Tall Microfiber Boots $20

A black and white athletic sneaker featuring a knit upper, elastic laces, and a cushioned Cloudfoam sole for comfort and support.
$21
$70
Save 70%

Adidas Lite Racer Adapt 7.0 Shoes $21

The Nike Free Metcon 6 shoes feature a blue mesh upper with a flexible, white rubber sole and black accents. They include orange detailing on the midsole and have a minimalist design aimed at enhancing natural movement.
$64
$120
Save 46%

Nike Free Metcon 6 Shoes $64

A tan ankle-high boot with white faux fur lining, lace-up front, and a light-colored rubber sole designed for warmth and comfort.
Sale

JBU by Jambu Boots & Shoes $20

A Hoka trail running shoe with Gore-Tex material, featuring a light blue design with black accents, a Vibram sole, and lace-up closure.
Sale

Up to 45% Off Hoka Shoes + Free Shipping

New Balance Fresh Foam Roav shoes feature a sleek, black knit upper with a large \“N\“ logo, cushioned white midsole, and a gum rubber outsole for traction, combining comfort and style.
$36
$45
Save 20%

New Balance Fresh Foam Roav Shoes $36

Club Room Moccasin Slippers feature a green and blue plaid pattern with a soft, fluffy interior and brown leather laces. They have a black rubber sole, providing comfort and style for indoor wear.
Sale

Gifts for Dad under $50 at Macy's

  • Exclusive
$14
$70
Save 79%

Muk Luks Memory Foam Shoes $14

Under Armour

Under Armour is another shoe brand that offers a variety of styles for kids. While UnderArmour.com does offer some sales of up to 50% off select styles, we see better deals at other retailers pretty frequently.

Kohl’s is a good spot to look for Under Armour deals. Though excluded from coupons, Under Armour purchases are eligible to earn and redeem Kohl’s Cash. We also see great discounts at DSW, Proozy, Eastbay, and Field Supply.

Vans

A little more casual, Vans are an affordable option for kids' shoes. We consistently see deals at the Vans.com website for kids' shoes priced at $30 and under. Vans offers free shipping and free returns which is very convenient if you aren’t sure which size or style your child will need.

Another great spot to find deals on Vans is RackRoomShoes. They have been known to offer buy one, get one 50% off on Vans shoes for kids. Plus, they often offer coupons for minimum price thresholds (think 15% off $100) that stack with that promotion. Shipping is free at $65 and returns are free.

Adidas

Shop Adidas.com for some of the best deals on Adidas kids' shoes. We see up to 50% off during their end-of-season sales. They also offer back-to-school sales and coupons in late summer, and their Black Friday sales are up to 50% off. Cyber Monday is one of their biggest sales of the year, usually offering an additional discount sitewide. In 2021, we saw 30% off their entire site.

Kohl’s is another great resource for deals on Adidas. While they are often excluded from online coupons, you can earn and spend Kohl’s Cash on Adidas to still get a great deal.

Top Back to School Sales and Deals for 2023