Is Black Friday even still a thing? In a sense, yes. But it is constantly changing. Where we used to have a day or two of unbeatable sales that had us lining up in the cold, we now have weeks of sales to shop. That can get pretty overwhelming.

Some of our deal-hunting experts have been covering Black Friday deals for over a decade. Pair that with the knowledge that comes from analyzing deals every day and our team knows a thing or two about a good Black Friday deal versus one that is all hype.

We’ve got just 100 days left until Black Friday and we expect sales to start as early as September. Here are our tips for getting the best out of Black Friday this year.

Exclusive Deals Only at Brad's

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  • Exclusive
A men's long-sleeve plaid flannel shirt with button-up front, featuring a yellow, green, and gray checkered pattern, two chest pockets, and a logo patch on the left sleeve.
$10
$65
Save 84%

Canada Weather Flannel $10 Shipped

  • Exclusive
A black Under Armour Hustle Hoodie with a front-facing design featuring a kangaroo pocket and a white Under Armour logo on the chest. It has a drawstring hood and long sleeves.
$54
$165
Save 67%

3 Under Armour Hustle Hoodies $54

  • 60 Days of Deals
Black touchscreen heated gloves with adjustable straps and zippers, allowing for smartphone use in cold weather while keeping hands warm.
$29
$120
Save 75%

Heated Touchscreen Gloves $29

  • Exclusive
Sale

Extra 50% Off Oakley & Ray-Ban Sunglasses

  • Exclusive
Laura Geller RSVP Palette includes a range of face, cheek, and eye makeup products housed in a fold-out design. It features contouring shades, blush, eyeshadows, and a mirror for on-the-go application.
Sale

Up to 70% Off + 15% Off Laura Geller

  • Exclusive
A gray Eddie Bauer crew sweater with long sleeves, featuring a small black label near the hem. The sweater is simple and casual with a V-stitch detail at the neckline.
$10
$40
Save 75%

Eddie Bauer Crew Sweater $10

  • Exclusive
Two pairs of Eddie Bauer women's leggings, one in black and the other in heather gray, both with a high-waisted design.
$11
$60
Save 81%

2pk Eddie Bauer Women's Leggings $11

  • Exclusive
Gray drawstring sweatpants with side pockets and ribbed cuffs.
$11
$40
Save 72%

Eddie Bauer Lined Fleece Joggers $11

  • Exclusive
Black long-sleeved men's hoodie with a hood and no visible logos or designs.
$10
$46
Save 78%

Eddie Bauer Men's Hoodie $10

  • Exclusive
A pet ID tag with a blue glitter paw print design on one side and personalized text on the other, including the pet's name \“MAX,\“ address, and phone number.
$7
$13
Save 46%

Custom Paw Print Pet ID Tag $7

  • Exclusive
A gray, long-sleeve IZOD polo shirt with a textured pattern and a quarter-zip collar.
$12
$70
Save 82%

Izod Jacquard Pullover $12

  • Exclusive
A gray puffer jacket with a hood, featuring quilted body panels and knit sleeves. The design includes a ribbed cuff and a utility pocket on the left arm.
$29
$200
Save 85%

Canada Weather Puffer Jacket $29

  • Exclusive
Under Armour Fleece Joggers are black, with an adjustable waistband and cuffed ankles. They feature side pockets and are paired with white athletic shoes.
$20
$55
Save 63%

Under Armour Large Fleece Joggers $20

  • Exclusive
Reebok Honeycomb Fleece Jacket in teal features a textured honeycomb pattern, full front zipper, attached hood, and a black zippered chest pocket for added storage.
$26
$95
Save 72%

Reebok Honeycomb Fleece Jacket $26

  • Exclusive
A man is wearing a dark gray fleece jacket with a full front zipper and two pockets, paired with dark jeans.
$13
$100
Save 87%

Izod Men's Full-Zip Fleece $13

  • Exclusive
A light pink, full-zip jacket with quilted front and textured sleeves, featuring a small black spider logo on the lower front.
$26
$65
Save 60%

Spyder Nova Hybrid Jacket $26

  • Exclusive
A navy blue hoodie with a front pocket, drawstrings, and a small logo on the chest.
$38
$110
Save 65%

2 UA Women's Hoodies $38

  • Exclusive
Shark Pet Cordless Stick Vacuum, green, features a slim design with a transparent dustbin and LED lights on the floor head, suitable for versatile cleaning.
$170
$300
Save 43%

Shark Pet Cordless Stick Vacuum $170

  • Exclusive
Brown convertible backpack with a woven panel design and flap closure, featuring a top handle, adjustable shoulder straps, and a zippered front pocket.
$39
$165
Save 76%

MKF Convertible Backpack $39

  • Exclusive
Spyder Men's Mendoza Pullover is a gray zip-up fleece with dark gray shoulder and arm accents, featuring the Spyder logo on the chest. It is paired with light blue jeans and designed for comfort and style.
$28
$99
Save 71%

Spyder Men's Mendoza Pullover $28

  • Exclusive
A set of three beige suitcases in different sizes with wheels and telescopic handles.
$160
$430
Save 62%

3pc American Tourister Luggage Set $160

  • Exclusive
Sleek Nike sunglasses with black and red frames, featuring reflective orange-tinted lenses.
Sale

Nike Sunglasses $30

  • Exclusive
$8
$26
Save 69%

Reef Men's Shirt $9 Shipped

  • Exclusive
A pair of black high-definition binoculars with large objective lenses, a central focusing wheel, and a durable, rugged design.
$15
$20
Save 25%

High Definition Binoculars $15

Consider Alternatives

Being flexible is the best way to score deals during the holiday season. Rather than having a specific product from a specific brand in mind, be open to deals on alternative brands. We’ve put together lists of alternatives to some of your favorite items to help you save money and still snag some quality deals.

Check out our top picks for affordable alternatives to these popular brands:

Supply Chain Catastrophe…Stronger ‘Black Friday’ Deals for You!

Make a List and Check It Twice

Make a list of must-haves for gifts and holiday purchases. These are the items you’ll want to buy as soon as you see a sale. Discounts and price drops are a little more unpredictable this year, so jump on any must-have list items as soon as you can.

Add a few other might-want items to your list and keep an eye on the pricing for those. You may end up holding out to see if a deeper discount appears. But if you don’t get a lower price, or miss out due to a sell-out, you won’t be heartbroken.

Top Apparel and Shoe Deals

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  • 60 Days of Deals
A black puffer jacket with a hood and zippered pockets.
Sale

Helios Heated Coats $51

Navy blue hoodie featuring \“Notre Dame Fightin' Irish\“ text and logo on the front, with a beige interior lining.
Sale

NCAA Men's Hoodies $30

  • Exclusive
A men's long-sleeve plaid flannel shirt with button-up front, featuring a yellow, green, and gray checkered pattern, two chest pockets, and a logo patch on the left sleeve.
$10
$65
Save 84%

Canada Weather Flannel $10 Shipped

  • Exclusive
A black Under Armour Hustle Hoodie with a front-facing design featuring a kangaroo pocket and a white Under Armour logo on the chest. It has a drawstring hood and long sleeves.
$54
$165
Save 67%

3 Under Armour Hustle Hoodies $54

A woman is wearing a brown double-breasted coat with large notched lapels over a maroon turtleneck sweater, paired with black pants.
Sale

50% Off + 25% Off Nine West Winter Coats

The St. Louis Cardinals Sleep Set consists of a red T-shirt with \“St. Louis Cardinals\“ and logo on the front and dark gray pants with \“Cardinals\“ and logo on the leg, both featuring team colors and branding.
Sale

Fanatics: 50% Off Fan Gear Doorbusters

Lululemon Men's Insulated Jacket is a black, quilted design with long sleeves and a zipper closure. It's worn over a light-colored hoodie, offering a casual and sporty look.
$99
$198
Save 50%

lululemon Men's Insulated Jacket $99

Olive-green quilted long coat with a hood and front zipper closure, featuring hand pockets and a fitted silhouette suitable for cold weather.
$53
$105
Save 50%

Columbia Karis Gale Long Jacket $52

The Columbia Switchback Jacket is a black, lightweight, waterproof jacket with a front zip closure, hood, and side pockets. It features the Columbia logo on the chest and is designed for versatile outdoor wear.
$20
$50
Save 60%

Columbia Switchback Jacket $20

  • Exclusive
A gray Eddie Bauer crew sweater with long sleeves, featuring a small black label near the hem. The sweater is simple and casual with a V-stitch detail at the neckline.
$10
$40
Save 75%

Eddie Bauer Crew Sweater $10

A bright pink hooded sweater with a drawstring neckline and long sleeves, featuring ribbed cuffs and hem. It is paired with blue jeans.
Sale

50-60% Off Vince Camuto Apparel & Shoes

A cute cow-shaped ornament with a winking face, wearing a red and white zigzag-patterned scarf. It features black spots and small horns, ideal for festive decorations.
Sale

Kohl's Clearance under $10

A man wears a green Columbia fleece jacket with a full zip and hood, paired with beige pants.
$28
$75
Save 63%

Columbia Fleece Hooded Jacket $28

A person is carrying a structured, light gray tote bag with double handles, wearing a cream-colored jacket and white shirt.
$74
$359
Save 79%

Kate Spade Large Tote $74

A two-piece pajama set featuring a sage green long-sleeve top with a white neckline and matching pants adorned with a subtle pattern of small white Christmas trees.
$17
$50
Save 65%

2pc Cotton-Blend Pajama Set $17

A beige quilted jacket with a high collar, featuring knit sleeves and zippered pockets, worn by a person dressed in black pants.
Sale

32 Degrees: Winter Apparel under $20

  • 60 Days of Deals
A woman is wearing a long, olive green, puffer-style coat with a hood from 32 Degrees, featuring a front zipper closure and quilted design for warmth.
$32
$35
Save 8%

32 Degrees Shield Tech Coat $32

A navy quarter-zip pullover with a yellow \“M\“ logo on the chest and a contrasting yellow inner collar.
Sale

30% Off NCAA Gear + Bonus Cash

A sleek black knee-high boot with a buckle detail at the top, featuring a low heel and a smooth leather finish.
Sale

JCPenney Boots $20

  • Exclusive
Two pairs of Eddie Bauer women's leggings, one in black and the other in heather gray, both with a high-waisted design.
$11
$60
Save 81%

2pk Eddie Bauer Women's Leggings $11

A warm, snap-front shirt jacket with a black and mustard plaid pattern, featuring a rugged, textured fabric and flap pockets on the chest for a classic, cozy look.
$22
$40
Save 43%

Arctic Fleece Shirt Jacket $22

White crew-length socks displaying the Nike swoosh logo, designed with ribbed cuffs for a snug fit and cushioning for comfort.
$18
$24
Save 25%

6pk Nike Cushioned Training Socks $18

  • Exclusive
Gray drawstring sweatpants with side pockets and ribbed cuffs.
$11
$40
Save 72%

Eddie Bauer Lined Fleece Joggers $11

A green fuzzy sock with a festive reindeer and snowflake design featuring red accents on the toe and heel.
$2
$6
Save 62%

Giftable Holiday Socks from $2

Shop Early…Like Now

Inflation will impact Black Friday deals this holiday season in a big way. If you are looking for deals on the newest models and trending, must-have gifts, they will be harder to get. If you see a deal and it’s within budget, don't wait for Black Friday and scoop it up as soon as possible.

You’ll also want to start perusing clearance racks right now. It’s a great time to shop clearance sales for gifts, stocking stuffers, and getting your home ready for the holidays. Retailers are looking to get rid of overstock items and that means you can reap the benefits. Now is also a great time to shop for heavily-discounted apparel and shoes for men, women, and kids.

Expert Predictions for Black Friday 2022

Use Brad’s Deals to Shop Smarter All Season

By creating lists and shopping early, you’ll be able to spread your budget over a few months rather than spend it all in one day. This helps balance your daily expenses with holiday purchases so you can better stretch your dollar during inflation. Our experts closely monitor sales every day and know historic Black Friday values to help you find the best prices all year and avoid that last-minute rush.

Let our experts do the work for you this holiday shopping season. Download our free app and browse the best deals from anywhere.

Today's Trending Deals from Top Brands

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Two bottles of Paul Mitchell Color Protect Shampoo and Conditioner, each 300 ml, are placed against a tiled background.
Sale

Name-Brand Hair Care Gift Sets from $14

LEGO Bird's Nest Set 40639 features a colorful nest scene with a large orange bird, two smaller yellow birds, and vibrant eggs surrounded by branches with pink flowers. Suitable for ages 9 and up.
Sale

Lego Sets under $10

Burberry Goddess Perfume features a luxurious, square glass bottle with a shiny gold cap and embossed logo. The design conveys elegance and luxury.
Sale

20% Off Fragrance at Kohl's

A woman is wearing a brown double-breasted coat with large notched lapels over a maroon turtleneck sweater, paired with black pants.
Sale

50% Off + 25% Off Nine West Winter Coats

Lululemon Men's Insulated Jacket is a black, quilted design with long sleeves and a zipper closure. It's worn over a light-colored hoodie, offering a casual and sporty look.
$99
$198
Save 50%

lululemon Men's Insulated Jacket $99

The Columbia Switchback Jacket is a black, lightweight, waterproof jacket with a front zip closure, hood, and side pockets. It features the Columbia logo on the chest and is designed for versatile outdoor wear.
$20
$50
Save 60%

Columbia Switchback Jacket $20

A pizza slice-shaped ornament decorated with colorful toppings like tomatoes, olives, and peppers, attached to a small gold-colored cap and loop for hanging.
Sale

Kohl's Ornaments $7 or Less in 350 Styles

A bright pink hooded sweater with a drawstring neckline and long sleeves, featuring ribbed cuffs and hem. It is paired with blue jeans.
Sale

50-60% Off Vince Camuto Apparel & Shoes

A festive wreath featuring frosted pinecones, glittery silver baubles, faux greenery, pearl accents, and decorative birds, creating a snowy, wintery appearance.
Sale

Holiday Wreaths $18 or Less

Festive red and beige fleece throw blanket with Christmas patterns featuring trucks and trees, accented with a soft white sherpa lining.
$20
$30
Save 33%

Cuddl Duds Plush Throw Blankets $20

Set of Clinique fragrances includes three travel-sized perfumes: Clinique Happy, Clinique Happy Heart, and Clinique Happy in Bloom, packaged together in an orange box.
Sale

Fragrance Gift Sets $25 or Less

A 14 oz scented candle labeled \“Winterberry and Spruce\“ with notes of frosted berries, holiday spruce, and hints of vanilla is surrounded by pinecones and red berries.
$8
$13
Save 36%

3-Wick Holiday Candles $8

A soft, white Sherpa throw blanket draped over an armchair, featuring a textured waffle design. Nearby, a small wooden side table holds a cup and saucer, all set on a plush carpet.
$10
$29
Save 65%

60" Sherpa Throw Blanket $10

A cute cow-shaped ornament with a winking face, wearing a red and white zigzag-patterned scarf. It features black spots and small horns, ideal for festive decorations.
Sale

Kohl's Clearance under $10

Play-Doh Super Storage Canister includes 45+ pieces and 23 cans of Play-Doh in various colors. It's a creative set with tools like rollers, cutters, and molds designed for children aged 3 and up, providing hours of imaginative play.
$24
$30
Save 20%

71pc Play-Doh Super Storage Canister $24

Red storage box with a clear window and green trim, designed for organizing and storing Christmas ornaments in individual compartments.
Sale

40% Off Holiday Decor Storage Solutions

Blue Crock-Pot brand slow cooker with a handle and a power button on the front.
$30
$45
Save 33%

Crockpot Lunch Warmers $30

A two-piece pajama set featuring a sage green long-sleeve top with a white neckline and matching pants adorned with a subtle pattern of small white Christmas trees.
$17
$50
Save 65%

2pc Cotton-Blend Pajama Set $17

The 8pk Christmas Gift Totes feature festive designs with Christmas themes, including Santa, snowmen, and Christmas trees. They come in various colors with \“Merry Christmas\“ text, offering a reusable option for holiday gift-giving.
$10

8pk Christmas Gift Totes $10

Too Faced Makeup Set includes a purple box with pink accents, a pink Better Than Sex mascara, a black eyeliner pen, and an eyeshadow palette featuring five shades: Diamond Fire, Pretty Perfected, Flashy, You're a Gem, and Treasure Chest.
$24
$59
Save 59%

60% Off Too Faced Makeup Set

A 14-piece set of Hampton Forge cutlery with red handles, including various knives and kitchen shears, housed in a wooden block.
$40
$175
Save 77%

77% Off 14pc Hampton Forge Cutlery Set

A navy quarter-zip pullover with a yellow \“M\“ logo on the chest and a contrasting yellow inner collar.
Sale

30% Off NCAA Gear + Bonus Cash

A stack of five plush bath towels in various solid colors including teal, grey, blue, and creamy white.
$4
$5
Save 25%

The Big One Bath Towels $4

A sleek black knee-high boot with a buckle detail at the top, featuring a low heel and a smooth leather finish.
Sale

JCPenney Boots $20