February: love is in the air, football is having a major moment, and your New Year's resolution has either been completely abandoned or is hanging on by a thread. But don't worry, there are still plenty of opportunities for a fresh start, especially when it comes to shopping! Whether you're looking for the perfect Valentine's Day gift for that special someone or just want a reason to treat yourself, this month is ripe with sales to help you snag a deal on whatever you're after. Our deal editors have put together the best things to buy in February to help you forget all about that neglected gym membership and those half-eaten kale salads.

Furniture & Mattresses

A grey modular sectional in a white living room.


President's Day is a great time to score a deal on furniture, mattresses, and pretty much anything for the home. This year the holiday falls on Monday, February 17th, and we anticipate the surrounding weekends to be full of sales. It's a great time to pull the trigger on larger purchases like a couch or new mattress. With the Big Game on February 9th, this is a perfect month to score a deal on a new recliner. Our experts say you can expect to see savings of 30-40% across the furniture and home categories.

Where to find deals: Wayfair, Casper, Costco

Large Appliances

A kitchen with light grey cabinets and stainless steel appliances.

Along with sales on furniture, President's Day weekend is usually the first time you'll be able to score a deal on large home appliances this year. Expect to see discounts of up to 40% on refrigerators, washer-and-dryer sets, dishwashers, and more.

Where to find deals: Home Depot, Best Buy, Lowe's

TVs & Soundbars

A 4k TV displaying a sunset on a pier.

The Big Game is slated for Sunday, February 9th, so we expect to see retailers offering discounts on big screens and sound equipment ahead of the event. Football-loving TV manufacturers typically time the release of their new models around the Big Game, so it's an even better time to score a deal than Black Friday! Our expects say you can expect to see discounts of up to 50 percent.

Where to find deals: Amazon, Target, Walmart

Jewelry

A diamond heart pendant on a gold chain.

The weeks leading up to Valentine's Day are typically full of major discounts on jewelry at major department stores. Recently, our editors saw price drops of up to 80% during a flash sale at JCPenney. Our deal editors recommend keeping your eye out for weekend sales from Macy's, JCPenney, and Kohl's to score the best deals.

Where to find deals: JCPenney, Macy's, Kohl's

Valentine's Day Clearance

A 21.4 oz bag of Hershey's Hugs & Kisses, featuring foil-wrapped chocolates including silver Kisses and striped Hugs with a creamy filling.

It's no surprise that you can expect to see discounts on candies, flowers, and all things Valentine's Day. But don't forget to check back after Valentine's Day to score sweet deals on chocolates, pink apparel, and anything heart-shaped! Retailers will drastically mark down Valentine's Day apparel, candy, and decor starting on February 15th to turn over their displays for St. Patrick's Day.

Where to find deals: Macy's, Walgreens, Walmart

Beauty Products & Fragrances

A three-piece Clinique makeup set with a mini perfume and two lip sticks.

Beauty retailers like Sephora and Ulta often release exclusive sets for Valentine's Day from top beauty brands. These sets are a great way to score a deal on major brands that may rarely go on sale, and they also will be discounted after the holiday has passed. Some department stores, like Macy's or JCPenney, will also be offering discounts on anything left over from the holidays or in winter-themed packaging. Expect to see discounts of 20-50% off.

Where to find Deals: Ulta, Sephora, Macy's

A collection of white, red, and pink hearts on a pink background.

20 Valentine's Day Gifts For Anyone You Love

  • By Christina R.
  • Jan 29, 2025
  • 7 min read

Looking for a Valentine's Day gift for someone special? Whether it's your husband, wife, kids, or even your work bestie, our editors have rounded up 20 different gifts to show your special people how much you love them.