Our breakdown of Prime Day vs. Black Friday discussed the similarities and differences between these two shopping events. Of course, Black Friday is now a much larger event. Let's call it holiday shopping season. So what does that mean for Amazon's new Prime Early Access Sale?

What We Love at Amazon

LEGO Bird's Nest Set 40639 features a colorful nest scene with a large orange bird, two smaller yellow birds, and vibrant eggs surrounded by branches with pink flowers. Suitable for ages 9 and up.
Sale

Lego Sets under $10

A soft, white Sherpa throw blanket draped over an armchair, featuring a textured waffle design. Nearby, a small wooden side table holds a cup and saucer, all set on a plush carpet.
$10
$29
Save 65%

60" Sherpa Throw Blanket $10

The 8pk Christmas Gift Totes feature festive designs with Christmas themes, including Santa, snowmen, and Christmas trees. They come in various colors with \“Merry Christmas\“ text, offering a reusable option for holiday gift-giving.
$10

8pk Christmas Gift Totes $10

A glass microwave popcorn popper with a red silicone top and handle, featuring a red protective silicone band around the base. The band has \“Pop Corn\“ embossed on it.
$10
$13
Save 24%

Glass Microwave Popcorn Popper $10

A black Kasa smart outdoor plug with two outlets, an attached cord, and Wi-Fi connectivity features.
$15
$25
Save 40%

TP-Link Outdoor Smart Plug $15

Mint green Stanley tumbler with a straw and stainless steel trim, featuring the Stanley logo on the side.
$20
$25
Save 20%

Stanley 14oz Straw Cups $20

Costa Farms Live Money Tree features a braided trunk and lush green leaves in a simple white pot.
$29
$34
Save 15%

Costa Farms Live Money Tree $29

Sennheiser Momentum 4 Headphones are over-ear wireless headphones featuring cushioned ear cups and a fabric-covered headband with a sleek, black design.
$187
$400
Save 53%

50% Off Sennheiser Momentum 4 Headphones

$170
$350
Save 51%

50% Off Beats Studio Pro Headphones

Sony XM5 Earbuds are black wireless in-ear headphones featuring a sleek, rounded design with visible brand marking and subtle copper accents on the outer surface.
$198
$299
Save 33%

Sony XM5 Earbuds $198

Two red and white polka dot storage containers with handles and lids featuring divided compartments for organized storage.
$29
$36
Save 20%

2pk Ornament Storage Boxes $29

Prime Early Access Launches Shopping Season

When Amazon announced the sale, they confirmed our suspicions. Scheduled for October 11th and 12th this year, Prime Early Access marks the start of holiday shopping season. The event promises a focus on giftable items. That means we should see deals on Lego, Disney, Hasbro, and Fisher-Price this year.

The Best Values During Prime Early Access

Unlike most Black Friday Values, the strongest discounts at Amazon require a Prime membership. If you plan to shop the Prime Early Access sale, you'll get the most value as a member. Don't want to pay full price? Check out these ways to pay less for your Prime subscription.

Black Friday Starts Now

Smart shoppers understand that real Black Friday discounts begin much, much earlier in the season than they have before. Download the free Brad's Deals mobile app to find Black Friday Values as they appear. Our expert team watches out for discounts everywhere online.

Deals at Other Popular Stores

View All
Two bottles of Paul Mitchell Color Protect Shampoo and Conditioner, each 300 ml, are placed against a tiled background.
Sale

Name-Brand Hair Care Gift Sets from $14

A woman wearing a burgundy plaid scarf with fringe over a black top.
Sale

Gifts under $15 at Macy's

Tan suede winter boot with three side bows and white fur accents, featuring a flat sole.
Sale

Macy's: 50-65% Off Footwear

Burberry Goddess Perfume features a luxurious, square glass bottle with a shiny gold cap and embossed logo. The design conveys elegance and luxury.
Sale

20% Off Fragrance at Kohl's

The Columbia Switchback Jacket is a black, lightweight, waterproof jacket with a front zip closure, hood, and side pockets. It features the Columbia logo on the chest and is designed for versatile outdoor wear.
$20
$50
Save 60%

Columbia Switchback Jacket $20

The Lego Friends Music Tour Bus set features a colorful tour bus with a stage, DJ booth, and three mini-doll figures. Accessories include musical instruments, a laptop, and performance props, ideal for imaginative play and music-themed adventures.
Sale

15-20% Off Lego Sets

A bright pink hooded sweater with a drawstring neckline and long sleeves, featuring ribbed cuffs and hem. It is paired with blue jeans.
Sale

50-60% Off Vince Camuto Apparel & Shoes

Clinique makeup items: a lipstick, lip liner, eyeshadow pencil, liquid eyeliner, and mascara, each in their respective containers.
Sale

30% Off Clinique Beauty

A sparkling 2-carat Forever Grown diamond ring featuring a rectangular cluster design with multiple rows of round diamonds set in sterling silver (stamped 925).
Sale

70-80% Off Wedding Jewelry

Too Faced Makeup Set includes a purple box with pink accents, a pink Better Than Sex mascara, a black eyeliner pen, and an eyeshadow palette featuring five shades: Diamond Fire, Pretty Perfected, Flashy, You're a Gem, and Treasure Chest.
$24
$59
Save 59%

60% Off Too Faced Makeup Set

Holiday Lane Burgundy & Blush Ornaments set includes two red heart-shaped baubles with tassels and festive designs, a glittery poinsettia flower, a round ornament with gold patterns, and a gold butterfly ornament.
Sale

Holiday Decor & More from $2

A two-piece pajama set featuring a sage green long-sleeve top with a white neckline and matching pants adorned with a subtle pattern of small white Christmas trees.
$17
$50
Save 65%

2pc Cotton-Blend Pajama Set $17

A cute cow-shaped ornament with a winking face, wearing a red and white zigzag-patterned scarf. It features black spots and small horns, ideal for festive decorations.
Sale

Kohl's Clearance under $10

A 14 oz scented candle labeled \“Winterberry and Spruce\“ with notes of frosted berries, holiday spruce, and hints of vanilla is surrounded by pinecones and red berries.
$8
$13
Save 36%

3-Wick Holiday Candles $8

Play-Doh Super Storage Canister includes 45+ pieces and 23 cans of Play-Doh in various colors. It's a creative set with tools like rollers, cutters, and molds designed for children aged 3 and up, providing hours of imaginative play.
$24
$30
Save 20%

71pc Play-Doh Super Storage Canister $24

Brown Chelsea boot with sleek leather finish, elastic side panels, and a pull tab for easy wear. The boot features a textured heel and layered sole.
$26
$65
Save 60%

New York & Company Men's Boots $26

Blue Crock-Pot brand slow cooker with a handle and a power button on the front.
$30
$45
Save 33%

Crockpot Lunch Warmers $30

Festive red and beige fleece throw blanket with Christmas patterns featuring trucks and trees, accented with a soft white sherpa lining.
$20
$30
Save 33%

Cuddl Duds Plush Throw Blankets $20

A 14-piece set of Hampton Forge cutlery with red handles, including various knives and kitchen shears, housed in a wooden block.
$40
$175
Save 77%

77% Off 14pc Hampton Forge Cutlery Set

A woman is wearing a brown double-breasted coat with large notched lapels over a maroon turtleneck sweater, paired with black pants.
Sale

50% Off + 25% Off Nine West Winter Coats

A sleek black knee-high boot with a buckle detail at the top, featuring a low heel and a smooth leather finish.
Sale

JCPenney Boots $20

A 24-piece Tupperware tumbler set featuring pastel-colored cups and lids, including blue, pink, and yellow options. Each tumbler has a lid for storage or sealing, suitable for various drinks.
Sale

40% Off Tupperware Food Storage

A festive red and white robe with a winter-themed pattern featuring snowflakes, complete with a white fleece collar and cuffs.
$18
$60
Save 70%

Plush Holiday Robe $18

A stack of five plush bath towels in various solid colors including teal, grey, blue, and creamy white.
$4
$5
Save 25%

The Big One Bath Towels $4

So, while we expect many exciting deals during the Prime Early Access sale, we also understand it's just the start of the holiday shopping season this year. Black Friday prices start at the same time, and we plan to see Black Friday Values through the end of the year.