Amazon is once again having a Prime event in October. Many of the deals mirror the deals we see in July. We also anticipate seeing prices that will rival, or beat, what we will see for Black Friday. Our deal experts know a thing or two about making the most of this sale (both the July and October versions). We spoke with several of them about their favorite tips for shopping the October Prime Day 2023 sale to get the best deals, sort through the clutter, and avoid overspending.

Note that at the time of posting this article, the availability of Prime Day deals was accurate, but due to high shopping behaviors during this event, this can and will change often. We’ll do our best to keep you up to date.

Pro Tip 1: Earn $15 in Amazon Credits

We believe Amazon is working hard to prove the worth of an annual Prime membership. This year they’re offering a credit for utilizing some Prime membership perks to show value in the membership. 

Get a $15 credit for backing up your photos using Amazon Photos. You’ll also get unlimited photo storage. Our tech expert Mike Ahene recommends taking advantage of this credit.

“If you can't find a deal on what you want, you have the credits to make a great deal yourself."

What We Love at Amazon

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$35
$50
Save 30%

Sonicare Electric Toothbrush $35

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.
$25
$48
Save 47%

50% Off Magna-Tiles Grinch Set

Olaplex No. 6 Bond Smoother is a leave-in styling treatment that adds moisture, strengthens, and reduces frizz for up to 72 hours. Contains 100 mL (3.3 fl. oz.).
$15
$30
Save 50%

50% Off Olaplex No. 6 Bond Smoother

The image shows a substantial gray orthopedic dog bed with supportive bolsters on three sides, designed for comfort. A large golden retriever is lying on it, illustrating the bed’s size and features.
$27
$50
Save 46%

Orthopedic Dog Bed $27 with Prime

Soundcore noise-cancelling earbuds are compact, wireless earphones with a sleek design, featuring a long rectangular charging case. They include noise-cancellation technology and a subtle logo for branding.
$20
$50
Save 60%

Soundcore Noise-Cancelling Earbuds $20

A brown convertible futon bed with a quilted surface transforms into a chaise lounge or flatbed. It features supportive legs and an adjustable backrest, complemented by matching pillows, placed in front of an electric fireplace.
$165
$235
Save 30%

Convertible Futon Bed $165

Three Squishmallows: a red crab with a crown, a yellow monkey, and a brown piece of toast with banana slices, in a box labeled \“Original Squishmallows\“ from Jazwares.
$23
$40
Save 42%

3ct Squishmallow Mystery Pack $23

A stack of four white and silver circular tracking devices with a prominent logo in the center.
$70
$99
Save 29%

4-Pack of Apple AirTags $70

A woman is wearing a green plaid coat over a white graphic tee and light blue jeans, holding a gray handbag.
$24
$47
Save 48%

Women's Plaid Jacket $24

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.
$4
$5
Save 18%

Royal Dansk Cookie Tin $4

A black Amazon Fire TV Stick 4K with an HDMI connector is shown alongside its remote control, which has buttons for navigation, volume, and voice control.
$22
$50
Save 56%

55% Off Amazon Fire Stick 4K

Black men's oxford sneakers with a smooth upper, black laces through metal eyelets, and a white sole featuring a black stripe. Brown accent on the heel adds subtle contrast.
$21
$43
Save 50%

Men's Oxford Sneakers $21

A black digital photo frame displaying a photo of a smiling family, alongside a smartphone using the Frameo app to send pictures to the frame.
$40
$100
Save 60%

Frameo Digital Photo Frame $40 w/ Prime

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.
$299
$349
Save 14%

Apple 10.9" iPad $299

Mueller 10-in-1 Food Chopper is a versatile kitchen tool featuring interchangeable blades for dicing, slicing, grating, and julienning various vegetables and fruits, with a storage container for convenience.
$25
$60
Save 58%

60% Off Mueller 10-in-1 Food Chopper

Sony over-ear wireless headphones in black with a sleek design, featuring large cushioned ear cups and adjustable headband.
$80
$150
Save 46%

45% Off Sony Noise-Cancelling Headphones

Tic Tac Travels 60 Mini Box Set features assorted flavors in colorful mini boxes: Mr. Mint, Mr. Orange, Peachy Passionfruit, and Mrs. Spearmint.
$21

60pc Tic-Tac Mini Box Set $21

Black sleeveless top and wide-leg pants with white striped trim around the edges and hem. Simple and comfortable design for loungewear.
$19
$35
Save 45%

Women's Loungewear Set $19

Gray slip-on loafers with a speckled white rubber sole, featuring a casual design and a soft fabric upper. The shoes have minimalist laces and a comfortable, padded interior.
$18
$40
Save 56%

Women's Slip-On Loafers $18

A black and white striped long-sleeve sleep dress featuring a buttoned V-neck and a contrasting black front pocket.
$12
$20
Save 40%

Sleep Dress $12 with Prime

A black hooded jacket with a zip closure, featuring a fleece lining for warmth and adjustable cuffs for a snug fit.
$21
$53
Save 59%

Fleece-Lined Hooded Jacket $21

$7
$9
Save 24%

OGX Coffee & Coconut Body Scrub $7

Five stainless steel mixing bowls with transparent plastic lids, in varying sizes from small to large, nested within each other.
$17
$36
Save 51%

5 Steel Mixing Bowls & Lids $17

This is an Apple Watch with a black band and a square black display showing a digital time face with large numerals.
$349
$499
Save 30%

Apple Watch Series 10 $349

Pro Tip 2: Review Related Products

If the search feature is still offering up too many products, our lead Amazon editor Marisa Lang suggests utilizing the Related Products feature.

“I scan the "products related to the item" section as a starting point for finding the best price. I recently saw a pack of two basketball hoops for less than the price of the one single hoop I was looking at, just by scanning the Related Products section!”

Newest Amazon Deals

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Levoit Easy-Clean Humidifier with a sleek white design features a water tank with an opening for easy refilling. Includes a dial for adjusting humidity levels, a cleaning brush, and a filter sponge.
$29
$40
Save 27%

Levoit Easy-Clean Humidifer $29

Gray slip-on loafers with a speckled white rubber sole, featuring a casual design and a soft fabric upper. The shoes have minimalist laces and a comfortable, padded interior.
$18
$40
Save 56%

Women's Slip-On Loafers $18

Tic Tac Travels 60 Mini Box Set features assorted flavors in colorful mini boxes: Mr. Mint, Mr. Orange, Peachy Passionfruit, and Mrs. Spearmint.
$21

60pc Tic-Tac Mini Box Set $21

A white and yellow Kodak photo printer dock with a smartphone on top displaying a photo, accompanied by an 80-sheet pack of 4x6 photo paper.
$120
$140
Save 14%

Kodak 4" x 6" Photo Printer Set $120

$35
$50
Save 30%

Sonicare Electric Toothbrush $35

A black and white striped long-sleeve sleep dress featuring a buttoned V-neck and a contrasting black front pocket.
$12
$20
Save 40%

Sleep Dress $12 with Prime

A black digital photo frame displaying a photo of a smiling family, alongside a smartphone using the Frameo app to send pictures to the frame.
$40
$100
Save 60%

Frameo Digital Photo Frame $40 w/ Prime

Three LEGO holiday ornaments designed to resemble gingerbread people are hanging on a Christmas tree.
$12
$13
Save 11%

Lego Gingerbread Ornament Set $12

$7
$9
Save 24%

OGX Coffee & Coconut Body Scrub $7

A woman is wearing a green plaid coat over a white graphic tee and light blue jeans, holding a gray handbag.
$24
$47
Save 48%

Women's Plaid Jacket $24

Soundcore noise-cancelling earbuds are compact, wireless earphones with a sleek design, featuring a long rectangular charging case. They include noise-cancellation technology and a subtle logo for branding.
$20
$50
Save 60%

Soundcore Noise-Cancelling Earbuds $20

Sony over-ear wireless headphones in black with a sleek design, featuring large cushioned ear cups and adjustable headband.
$80
$150
Save 46%

45% Off Sony Noise-Cancelling Headphones

Navy blue zip-up raincoat with a hood, long sleeves, and adjustable drawstring waist. Features side pockets, a concealed front zipper, and button closure.
$33
$60
Save 45%

Zip-Up Raincoat $33

A brown convertible futon bed with a quilted surface transforms into a chaise lounge or flatbed. It features supportive legs and an adjustable backrest, complemented by matching pillows, placed in front of an electric fireplace.
$165
$235
Save 30%

Convertible Futon Bed $165

A 4-piece glass bakeware set featuring four rectangular dishes of varying sizes, ideal for baking and serving. One dish is shown with a baked eggplant and tomato dish.
$26
$32
Save 18%

4pc Glass Bakeware Set $26

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.
$4
$5
Save 18%

Royal Dansk Cookie Tin $4

Black men's oxford sneakers with a smooth upper, black laces through metal eyelets, and a white sole featuring a black stripe. Brown accent on the heel adds subtle contrast.
$21
$43
Save 50%

Men's Oxford Sneakers $21

A black Amazon Fire TV Stick 4K with an HDMI connector is shown alongside its remote control, which has buttons for navigation, volume, and voice control.
$22
$50
Save 56%

55% Off Amazon Fire Stick 4K

33' Smart Icicle Lights are multicolor LED strands with red, green, and white bulbs, designed for outdoor use on rooftops or edges. They create a festive look with cascading patterns, perfect for holiday decorations.
$47
$57
Save 17%

33' Smart Icicle Lights $47

Olaplex No. 6 Bond Smoother is a leave-in styling treatment that adds moisture, strengthens, and reduces frizz for up to 72 hours. Contains 100 mL (3.3 fl. oz.).
$15
$30
Save 50%

50% Off Olaplex No. 6 Bond Smoother

Olive green women's hooded rain jacket with a zippered front, flap pockets, and adjustable cuff straps.
$35
$47
Save 24%

Women's Hooded Jacket $35

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.
$299
$349
Save 14%

Apple 10.9" iPad $299

The image shows a substantial gray orthopedic dog bed with supportive bolsters on three sides, designed for comfort. A large golden retriever is lying on it, illustrating the bed’s size and features.
$27
$50
Save 46%

Orthopedic Dog Bed $27 with Prime

A sleek, black faux-leather ankle boot featuring a pointed toe and a sturdy block heel. The boot has a minimalist design with a side zipper for easy wear.
$25
$34
Save 25%

Faux-Leather Ankle Boots $25 with Prime

Pro Tip 3: Make a List (and Stick To It!)

Our content editor Tom Kray recommends creating a list and not straying from it.

“Before any Prime Day event, make a list of things you'd like to find deals on, whether that's specific products or just general categories. This will help direct your search when literally thousands of different products go on sale. By sticking to a list, you’re less likely to shop for things you don’t need and more likely to shop smart for the best deal possible.”

Tom also points out that sales change and deals are added all the time throughout Prime Big Deal Days. Once you’ve made your list, you’ll want to check often.

Today's Trending Deals from Top Brands

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An advent calendar with numbered compartments holds various skincare and beauty products, including creams, masks, and a beauty sponge.
Sale

40-70% Off Holiday Advent Calendars

Blue Crock-Pot brand slow cooker with a handle and a power button on the front.
$16
$45
Save 64%

Crockpot Lunch Warmers $16!

$35
$50
Save 30%

Sonicare Electric Toothbrush $35

Black hoodie featuring The North Face logo in white with a red border and the slogan \“Never Stop Exploring\“ beneath it.
Sale

30-50% Off The North Face

A stack of 6-piece towel sets in red and dark green, featuring a soft and plush texture. Each set likely includes bath towels, hand towels, and washcloths.
Sale

$10 Off $25 at Kohl's + Extra 20-30% Off!

Gray sweatpants with a logo on the left thigh, paired with white sneakers.
$20
$55
Save 62%

Under Armour Fleece Pants $20

A woman wearing a red long-sleeve top and blue denim jeans with a red belt.
$6
$18
Save 66%

Long-Sleeve Cotton Tees $6 in 27 Colors

Clinique Happy 2pc Fragrance Set includes a body cream in an orange tube and a sleek spray perfume. The packaging is orange and silver with the tagline \“A little happiness.\“
Sale

50% Off Top Brand Holiday Beauty Sets

A festive lighted reindeer decoration is positioned between two snow-dusted, lantern-flanked columns adorned with garlands and a wreath on the door.
Sale

Up to 60% Off Outdoor Christmas Decor

A black Crock-Pot slow cooker with a digital control panel featuring settings for high, low, keep warm, a timer, and off. The lid is secured with clamps, and two handles are on either side for easy carrying.
$28
$75
Save 62%

7qt Cook & Carry Crockpot $28!

A man wearing a light blue suit with a lavender checkered shirt and a matching tie.
Sale

Up to 80% Off Suits at Macy's

Cream-colored, fluffy women's socks featuring a red and navy geometric pattern around the ankle area. They appear soft and warm, suitable for cozy indoor wear.
Sale

Cozy Socks from $3 with Free Shipping

A beige outdoor gazebo with curtains, accompanied by a patio furniture set consisting of chairs, a sofa, and a coffee table.
Sale

Up to 75% Off Canopies & Gazebos

A neatly made bed with gray sheets, including pillowcases, a fitted sheet, and a flat sheet, against a neutral-colored headboard.
$14
$55
Save 75%

6pc Queen Deep Pocket Sheet Sets $14

A plush sloth toy with a soft gray and white body holds a plush red heart.
Sale

Over 800 Toys & Games $20 or Less

Magna-Tiles Grinch Set features double-sided, scratch-resistant tiles with \“Naughty\“ and \“Nice\“ designs of the Grinch. It's an interactive educational toy for ages 3-99, combining math, science, and creativity, with a warning for small parts.
$25
$48
Save 47%

50% Off Magna-Tiles Grinch Set

Mini Holiday Yankee Candle Set includes three scented candles: Balsam & Cedar, Christmas Cookie, and Sparkling Cinnamon, each weighing 1.3 oz (37g). The packaging features a festive winter cityscape design.
$7
$10
Save 25%

Mini Holiday Yankee Candle Sets $7

A decorated Christmas tree with warm lights surrounded by colorful wrapped gifts.
Sale

7.5' Pre-Lit Christmas Tree $140

A 20-piece Lock n Lock container set featuring round and square transparent containers with colorful airtight lids in red, blue, and green. Perfect for storage and organizing food, these containers are stackable and come in various sizes.
Sale

70% Off Lock n Lock Food Storage

Olaplex No. 6 Bond Smoother is a leave-in styling treatment that adds moisture, strengthens, and reduces frizz for up to 72 hours. Contains 100 mL (3.3 fl. oz.).
$15
$30
Save 50%

50% Off Olaplex No. 6 Bond Smoother

A gray chenille bath rug is displayed, featuring a thick, plush texture with an individual stepping onto it with bare feet.
$9
$15
Save 39%

Chenille Bath Rug $9

A gray and white 8-piece comforter set with intricate paisley and medallion patterns, including a comforter, two pillow shams, and additional decorative pillows. The set is displayed on a bed with matching bedside tables and lamps.
$30
$100
Save 70%

8pc Comforter Set $30 in Any Size

The image shows a substantial gray orthopedic dog bed with supportive bolsters on three sides, designed for comfort. A large golden retriever is lying on it, illustrating the bed’s size and features.
$27
$50
Save 46%

Orthopedic Dog Bed $27 with Prime

Soundcore noise-cancelling earbuds are compact, wireless earphones with a sleek design, featuring a long rectangular charging case. They include noise-cancellation technology and a subtle logo for branding.
$20
$50
Save 60%

Soundcore Noise-Cancelling Earbuds $20

Pro Tip 4: Shop Around

A great tip from our Deputy Editor Julie Verslues is to shop all the early holiday sales at competing retailers to get the best prices on everything. The best part about shopping the rival sales? No membership or annual subscription is necessary!

Bonus Tip: Let Technology Do the Work

If you’d rather not have your face glued to a screen all day, we can help! Set up a deal alert for any items you’re shopping for on Prime Day. You’ll receive an email from us if anyone on our team posts a great deal for that item.

You can also download our free app and take all the best Amazon deals with you wherever you go. Check the app throughout the day, and rest easy knowing we already sorted through all the junk for you.

Finally, the number of deals included in the Prime Day sale can be overwhelming. Utilize Amazon’s site features like the Prime Day Deal checkbox in search results, Lightning Deals landing pages, and the ‘Watch Deal’ feature to track upcoming discounts.