At Brad's Deals, we track all the best Prime Day deals. We know when to buy the latest Amazon products and what kinds of discounts to expect on popular brands. That's how we found these often-overlooked digital Prime Day deals.

Here's what to look out for during this year's sale:

  • Discounts on Prime Video channels
  • Digital HD movies
  • Amazon Music signup offers
  • Discounted video games

Previous Digital Deals on Prime Day

As your shopping experts, we take note of the year's best discounts on pretty much everything. That data helps us determine when a deal is really a deal—and when it's just marketing. Here are a few of the most popular digital deals we've seen on previous Prime Days.

What We Love at Amazon

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LEGO Nutcracker Set 40640, for ages 8+, includes 208 pieces to construct a festive nutcracker figure with black hat, red jacket, and adjustable arms. The box shows the completed figure on a snowy windowsill with nuts.
$8
$13
Save 40%

Lego Nutcracker Set $8

A brown convertible futon bed with a quilted surface transforms into a chaise lounge or flatbed. It features supportive legs and an adjustable backrest, complemented by matching pillows, placed in front of an electric fireplace.
$165
$235
Save 30%

Convertible Futon Bed $165

$35
$50
Save 30%

Sonicare Electric Toothbrush $35

Soundcore noise-cancelling earbuds are compact, wireless earphones with a sleek design, featuring a long rectangular charging case. They include noise-cancellation technology and a subtle logo for branding.
$20
$50
Save 60%

Soundcore Noise-Cancelling Earbuds $20

A woman in a casual gray two-piece tracksuit with black accents, wearing white sneakers and carrying a brown handbag.
$15
$37
Save 60%

Women's Jogger Set $15

$130
$300
Save 56%

Large-Capacity Walking Pad $130 w/ Prime

3-pack Mrs. Meyer's Clean Day Iowa Pine Scent Hand Soap, featuring a limited edition fragrance made with olive oil and aloe vera, each bottle contains 12.5 fl oz (370 mL).
$12
$22
Save 42%

3pk Mrs. Meyers Iowa Pine Hand Soap $12

Tic Tac Travels 60 Mini Box Set features assorted flavors in colorful mini boxes: Mr. Mint, Mr. Orange, Peachy Passionfruit, and Mrs. Spearmint.
$21

60pc Tic-Tac Mini Box Set $21

Sony over-ear wireless headphones in black with a sleek design, featuring large cushioned ear cups and adjustable headband.
$80
$150
Save 46%

45% Off Sony Noise-Cancelling Headphones

Women's satin pajama set with a floral pattern featuring pink and red flowers, long sleeves, button-down front, and full-length pants.
$16
$37
Save 58%

Satin Pajamas $16 in 40 Patterns

A tube of E.L.F. Lip Lacquer with a creamy nude shade is shown alongside its applicator brush, which has a white handle.
$3

E.L.F Lip Lacquer $3

$6
$20
Save 72%

5,100pc Bracelet-Making Kit $6

Blue tin of Royal Dansk Danish Butter Cookies, featuring an assortment of cookies in white paper cups with a variety of shapes like pretzels and swirls. The lid shows an image of a house and emphasizes no preservatives or colors are added.
$4
$5
Save 18%

Royal Dansk Cookie Tin $4

Black men's oxford sneakers with a smooth upper, black laces through metal eyelets, and a white sole featuring a black stripe. Brown accent on the heel adds subtle contrast.
$21
$43
Save 50%

Men's Oxford Sneakers $21

Apple iPad featuring a 10.9-inch Retina display with a blue back casing and a camera on the top left corner.
$299
$349
Save 14%

Apple 10.9" iPad $299

A black digital photo frame displaying a photo of a smiling family, alongside a smartphone using the Frameo app to send pictures to the frame.
$40
$100
Save 60%

Frameo Digital Photo Frame $40 w/ Prime

A black Amazon Fire TV Stick 4K with an HDMI connector is shown alongside its remote control, which has buttons for navigation, volume, and voice control.
$22
$50
Save 56%

55% Off Amazon Fire Stick 4K

e.l.f. Skin Hydration Skincare Mini Kit includes Holy Hydration! Face Cream (0.529 oz), Daily Cleanser (1.01 oz), Booster Drops (0.14 oz), Eye Cream (0.23 oz), and Makeup Melting Cleansing Balm (0.45 oz), featuring hyaluronic acid and ceramides.
$20

E.L.F Hydration Skincare Set $20

CosRx Advanced Snail 92 All In One Cream is a moisturizer formulated with 92% snail secretion filtrate, designed to hydrate and promote the repair and rejuvenation of the skin. Size: 200g / 7.05 oz.
$10
$35
Save 71%

70% Off CosRx Snail Mucin Moisturizer

Men's black hiking pants with 8 pockets, including zipped cargo pockets and an elastic waistband with a button closure.
$25
$60
Save 58%

Men's 8-Pocket Hiking Pants $25

A black and white striped long-sleeve sleep dress featuring a buttoned V-neck and a contrasting black front pocket.
$12
$20
Save 40%

Sleep Dress $12 with Prime

A woman is wearing a green plaid coat over a white graphic tee and light blue jeans, holding a gray handbag.
$24
$47
Save 48%

Women's Plaid Jacket $24

Renpho Eye Massager is a white, wearable device designed for eye therapy with features like heat, vibration, and compression, secured by an adjustable strap, and helps relieve eye strain and fatigue.
$53
$120
Save 55%

45% Off Renpho Eye Massager

A stylish women's colorblock sweater featuring a black and white split design on the front, with light brown sleeves. It's paired with blue jeans and accessorized with a necklace and hat for a casual look.
$18
$30
Save 40%

Women's Colorblock Sweaters $18

Deals on Prime Video Channels

Every year, discounted video channels on Prime Video show up as popular deals on Prime Day. The details change for each promotion, and sometimes we rarely see every channel on sale at the same time. During previous Prime Days, we've seen discounts on all of the following channels:

  • Showtime
  • Starz
  • Discovery+
  • Paramount+
  • Epix
  • PBS Kids

Digital HD Movies on Sale

You don't need to wait until Prime Day to find digital movies on sale at Amazon. We regularly see popular titles on sale for under $5. Amazon also breaks down their digital movies at the $8 price point, where they have an even wider selection of discounted titles.

Signup Offers for Amazon Music Unlimited

While an Amazon Prime membership includes loads of benefits, including free shipping and access to a huge selection of streaming content on Prime Video, it doesn't include full access to Amazon Music Unlimited. That service normally has an extra charge. And you can sometimes get a special signup offer during Prime Day.

Deals at Other Popular Stores

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A plush, folded faux fur blanket with a textured, tufted surface in gray and white, featuring a soft, sherpa-like lining.
$9
$35
Save 74%

Reversible Micromink to Sherpa Throw $9

Red and white striped sheet set, including a fitted sheet, flat sheet, and two pillowcases.
$21
$70
Save 70%

550TC Cotton Holiday Sheet Sets from $21

Philosophy Christmas Cookie hydrating shower gel, 480 ml/16 fl. oz., features a blend of caramel, sweet vanilla, and a warm cookie scent.
Sale

50% Off Philosophy Full-Size Shower Gels

Holiday Lane Cozy Plush Throws feature festive patterns including plaid, snowflakes, and Christmas trees, with a warm sherpa lining. They are draped over a chair and stacked nearby, offering a cozy, seasonal look.
Sale

60-75% Off Macy's Holiday Home

A plush wrap throw featuring a blue background with colorful illustrations of various dogs, snowflakes, and a soft, fluffy lining. It includes large, cozy pockets and a broad collar for added warmth.
$12
$30
Save 60%

Cozy Wrap with Pockets $12

Brown corduroy sectional sofa on a patterned rug in a bright room with large windows and wood flooring.
Sale

90" Corduroy Sleeper Sofa $530

Two Frango mint chocolate advent calendars with festive holiday designs featuring reindeer and Santa Claus are displayed, one open to reveal chocolate pieces.
Sale

40-60% Off Holiday Advent Calendars

Festive holiday tableware featuring a character and a decorated doghouse figurine, including plates, mugs, and bowls with celebratory messages and designs.
Sale

50-70% Off Lenox Holiday Home Sale

A patterned area rug with blue and yellow accents is situated on a wooden floor, partially under an upholstered armchair with a side table holding books and a vase with a plant.
$102
$310
Save 67%

Kelly Clarkson 8' x 10' Rug $102 Shipped

Black ankle boot with a buckle detail and stacked heel.
Sale

Boots, Shoes & Slippers $20 or Less

A hooded throw blanket with a plush texture, featuring a two-toned design with darker gray on the outer side and lighter gray on the inner side. A person is draped in it, illustrating its use.
$20
$40
Save 50%

UGG Plush Hooded Throw $25

A neatly made bed with gray sheets, including pillowcases, a fitted sheet, and a flat sheet, against a neutral-colored headboard.
$14
$55
Save 75%

6pc Queen Deep Pocket Sheet Sets $14

Tan ankle boots with fluffy fur lining and decorative crisscross lacing detail at the back, featuring a flat rubber outsole.
Sale

40% Off Clarks Boots & Shoes

A 20-piece Lock n Lock container set featuring round and square transparent containers with colorful airtight lids in red, blue, and green. Perfect for storage and organizing food, these containers are stackable and come in various sizes.
Sale

70% Off Lock n Lock Food Storage

A plush sloth toy with a soft gray and white body holds a plush red heart.
Sale

Over 800 Toys & Games $20 or Less

Blue nightshirt with a white snowflake pattern, featuring long sleeves and a V-neck with buttons.
Sale

Macy's Black Friday Deals under $10

A variety of skincare items including masks, creams, and serums from different brands are displayed.
$50
$99
Save 50%

Macy's 25-Day Beauty Advent Calendar $50

Sale

8pc Comforter Sets $30 + Free Shipping

A festive lighted reindeer decoration is positioned between two snow-dusted, lantern-flanked columns adorned with garlands and a wreath on the door.
Sale

Up to 60% Off Outdoor Christmas Decor

Clinique Happy 2pc Fragrance Set includes a body cream in an orange tube and a sleek spray perfume. The packaging is orange and silver with the tagline \“A little happiness.\“
Sale

50% Off Top Brand Holiday Beauty Sets

A fleece blanket with a Christmas-themed pattern of dogs in festive attire.
Sale

Throw Blankets from $6

A holiday wreath with pine branches, pinecones, red berries, and white lights arranged in a circular pattern.
$35
$75
Save 53%

24" LED Holiday Wreath $35

A tan ankle-high boot with white faux fur lining, lace-up front, and a light-colored rubber sole designed for warmth and comfort.
Sale

JBU by Jambu Boots & Shoes $20

A set of five stacked dark gray bath towels, with one featuring a lighter gray stripe pattern.
$3
$10
Save 65%

Cotton Bath Towels $3 at JCPenney

Audible Subscription Discounts

Audible Plus offers thousands of audiobooks, sleep tracks, and podcasts, including some which are exclusive to the service. We have seen discounts on Audible in the past, so keep an eye out during this year's Prime Day.

Video Game Deals

Score exclusive in-game content and free games with Prime Gaming. This isn't an extra service. It's included when you sign up for a Prime account. Obviously, there are benefits to signing up during Amazon's Prime Day event, but you don't need to wait until then. You can get the benefits of Prime Gaming anytime.

Don't overlook digital goods this Prime Day! Get notified on all the latest deals when you sign up for the free Brad's Deals newsletter or when you download our free mobile app.

A family movie night outdoors with a projected film on a screen

Amazon Deals to Expect Every Prime Day