Our wallets have recovered from July's Prime Day just in time - Amazon Prime Day is BACK! Our editors have been slugging coffee since the early morning hours to shop the sale and bring you the best deals. Of course, we've also been filling up our own carts along the way.

With this October Prime Day, the focus is on early holiday shopping. Our mom editors, like Julie and Marissa, know that tackling those holiday wishlists early in the season is key. Julie will be on the look out for trendy beauty products and Amazon fashion deals for her teen daughers. Marissa has been on the lookout for the seasons hottest toys for her little ones.


While gifts are first on our mind, that doesn't mean we won't be doing a little shopping for ourselves as well! Prime Day is Christina's favorite time to stock up on snacks, supplements, and beauty products that she routinely buys. Mike and Dana typically use Prime to score deals on higher-ticket items in the home and tech categories. Since we can't say no to a good deal, there are likely to be lots of impulse buys along the way.

As we predicted, Prime Day is starting off strong with deep discounts on electronics, fashion, home, and beauty. Shop our editors' carts from Day 1 below!

The Best Amazon Prime Day Deals on Beauty

a banner displaying a brad's deals editor and text describing her amazon beauty picksa tube of lip balm besides berries on a pink background

With October Prime Day, Julie is on the hunt for beauty products and gifts for her teen girls. She found this Laneige Glowy Lip Balm dropping from $18 to $13.30.This best-selling lip balm moisturizes your lips and has a lightly tinted color. This is the best deal you can get each year, matching Black Friday pricing and July's Prime Day! She also found:

The Best Amazon Prime Day Deals on Tech

mike-amazon.jpga 9th generation apple ipad

Mike loves a great deal on electronics, and the tech deals on Amazon Prime Day are just too good to pass up. His favorite find is this Apple 10.2" iPad (9th generation), which drops to a record low price of just $199! It usually sells for $329. This price even beats last Prime Day's price! He also picked up another Blink Mini Camera for $17.99, which is the lowest price online. Check out his other top tech picks below!

The Best Amazon Prime Day Deals on Household Essentials

christina-picks.jpgA container of Isopure protein powder in Citrus Lemonade flavor, offering 20 grams of protein per serving.

Christina is a total health and fitness nut, so she often waits for Amazon Prime Day to stock up on some of her favorite supplements that rarely go on sale. She was excited to stock up on her favorite Vital Proteins Collagen Powder. The 19.3 ounce size drops from $47 to $32.98 during the Prime Day Sale, which is lower than most big box stores! She also found:

The Best Amazon Prime Day Deals on Toys

a blue banner with a picture of a Brad's Deals editor advertising the best amazon toy dealscookeez.jpg

Marisa is looking to make some progress on her kids' holiday wishlists, and Amazon Prime Day is the perfect opportunity to do it! Right now, you can take $10 off a $40 Toy order at Amazon. She used it on this popular Cookeez Makery Set and this Cra-Z-Loom Ultimate Tub. The total for both items drops from $41.96 to $31.96 in your cart. If you both these at regular price from other retailers, your total would be around $46. She also found:

The Best Amazon Prime Day Deals on Home

dana-amazon.jpga red KitchenAid stand mixer

Dana finally pulled the trigger on this KitchenAid Artisan 3.5-Quart Mini Stand Mixer. Usually $379.99, it drops to $249.99 during Prime Day. This mixer is rarely on sale, and this is the lowest price we've seen on it in several years. This price even beats other Prime Day and Black Friday sales. Check out her other great home finds below:

These great deals are just the start! Check out our latest Amazon Prime Day finds below:

Amazon Deals

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A transparent acrylic window bird feeder with two compartments for bird food is shown, with illustrated images of a blue jay and a cardinal perched on it.
$18
$20
Save 10%

Window Bird Feeder $18

A sleek black Eufy Smart Scale with a digital display is shown alongside its smartphone app interface and a measuring tape.
$40
$80
Save 50%

Eufy Smart Scale $40

Two black and orange walkie-talkies with LCD screens display channel information and battery status, featuring multiple buttons for functions like menu and scan.
$19
$40
Save 51%

2pk Long-Range Walkie-Talkies $19

Hatchimals Alive Surprise Hatchery features a circular playset with rainbow colors and six hatching eggs containing small, colorful animal figures. Includes small accessories for play.
$15
$25
Save 39%

Hatchimals Alive Surprise Hatchery $15

A women's cropped shacket featuring a burgundy, black, and white plaid pattern. It has a button-up front, chest pocket, and is paired with a white ribbed top and light blue jeans.
$19
$40
Save 51%

Women's Cropped Shacket $19

Men's black joggers with an elastic waistband and drawstring, featuring side pockets and a slim fit. The pants are paired with gray athletic shoes.
$15
$29
Save 48%

Men's Joggers with Pockets $15

Kids' Terrarium Kit includes a mini garden set with seeds, colorful sand, stickers, and sparkly decorations. Designed for children ages 6+, the kit allows them to create and decorate a mermaid-themed terrarium that grows plants in 3-5 days.
$7
$11
Save 31%

Kids' Terrarium Kits $7

LEGO Icons Poinsettia set (10370) features a potted poinsettia plant made from 608 pieces, with red and green leaves and yellow centers, suitable for ages 18+. Box included.
$35
$50
Save 30%

Lego Christmas Poinsettia Set $35

An infrared thermometer with an ergonomic black and orange design, featuring a digital display showing 35.7°C. It's used for non-contact temperature measurement, suitable for various surfaces.
$19
$31
Save 38%

Laser Cooking Thermometer Gun $19

Two women are wearing ribbed loungewear sets, one in pink and the other in beige, with long sleeves and wide-leg pants, each holding a white mug.
$24
$40
Save 40%

2pk Ribbed Knit Pajamas $24

HotHands Hand Warmer Value Pack includes 10 pairs of hand warmers, offering up to 10 hours of safe, natural heat. These are ready to use and air activated.
$7
$10
Save 25%

10 Pairs of HotHands $7

A women's loungewear set featuring a red and black festive pattern with reindeer and snowflake designs. The set includes a long-sleeve top and matching pants, accessorized with white sneakers and a white bag.
$13
$33
Save 60%

Women's Loungewear Set $13

A set of 32 glitter gel pens in a variety of colors, with clear barrels and colored caps indicating the ink color. The packaging features a colorful floral design.
$9
$20
Save 55%

32ct Glitter Gel Pen Set $9

Twelve vibrantly colored shower steamers featuring smiley faces are arranged in a teal box. Each steamer has a unique tie-dye pattern, with shades including blue, yellow, purple, orange, and green, offering a cheerful and aromatic shower experience.
$17
$20
Save 15%

12pk Smiley Shower Steamers $17 w/ Prime

Six stainless steel mixing bowls with colorful airtight lids in purple, blue, orange, green, pink, and yellow. The bowls are stackable for easy storage.
$33
$41
Save 19%

6pc Mixing Bowls with Airtight Lids $33

ThermoPro waterproof meat thermometer with an orange and black design features a foldable probe, digital display, and buttons for locking and light.
$14
$18
Save 20%

ThermoPro Waterproof Meat Thermometer $14

Rose gold wireless karaoke microphone with built-in speaker, featuring volume controls, echo effects, music control buttons, and a power switch. Ideal for singing along to music via Bluetooth.
$17
$33
Save 48%

Bluetooth Karaoke Microphone $17 w/ Prime

A black wired speaker with a textured front and two circular buttons, featuring an LED light strip on the top edge.
$15
$55
Save 72%

Amazon Echo Auto + Music Unlimited $15

The Arcade1Up Touchscreen Photobooth is a compact, white device adorned with photo prints, featuring a touchscreen for capturing and printing images instantly.
$300
$400
Save 25%

Arcade1Up Touchscreen Photobooth $300

$10
$20
Save 50%

Multi-Port Wall Outlet $10 with Prime

White women's running shoes with an orange sole and a wavy pattern design. The shoes feature a cushioned midsole, lace-up closure, and a pull tab at the heel for easy wearing.
$28
$48
Save 41%

Women's Running Shoes $28 with Prime

A black and red Revlon hair dryer brush combines a round brush with a blow dryer for styling hair.
$34
$70
Save 51%

50% Off Revlon One-Step Dryer Brush

A 14W LED light bulb with a 5000K color temperature, E26 base, suitable for AC 100-130V, 60Hz.
$17
$25
Save 32%

12pk LED Light Bulbs $17 with Prime

Brown suede ankle boots with laces and pull tab, featuring a flat, textured sole for grip and a simple, stylish design.
$32
$47
Save 31%

Women's Suede Ankle Boots $32 with Prime