Amazon's October Prime Day 2024: Here's What Our Editors are Buying on Day 1

Amazon Prime Day 2024 is officially LIVE! Our editors have been shopping the sale all morning and have found the best deals. Here's what they're buying on the first day of the sale.

Our wallets have recovered from July's Prime Day just in time - Amazon Prime Day is BACK! Our editors have been slugging coffee since the early morning hours to shop the sale and bring you the best deals. Of course, we've also been filling up our own carts along the way.

With this October Prime Day, the focus is on early holiday shopping. Our mom editors, like Julie and Marissa, know that tackling those holiday wishlists early in the season is key. Julie will be on the look out for trendy beauty products and Amazon fashion deals for her teen daughers. Marissa has been on the lookout for the seasons hottest toys for her little ones.

While gifts are first on our mind, that doesn't mean we won't be doing a little shopping for ourselves as well! Prime Day is Christina's favorite time to stock up on snacks, supplements, and beauty products that she routinely buys. Mike and Dana typically use Prime to score deals on higher-ticket items in the home and tech categories. Since we can't say no to a good deal, there are likely to be lots of impulse buys along the way.

As we predicted, Prime Day is starting off strong with deep discounts on electronics, fashion, home, and beauty. Shop our editors' carts from Day 1 below!

The Best Amazon Prime Day Deals on Beauty

a banner displaying a brad's deals editor and text describing her amazon beauty picks

a tube of lip balm besides berries on a pink background

With October Prime Day, Julie is on the hunt for beauty products and gifts for her teen girls. She found this Laneige Glowy Lip Balm dropping from $18 to $13.30.This best-selling lip balm moisturizes your lips and has a lightly tinted color. This is the best deal you can get each year, matching Black Friday pricing and July's Prime Day! She also found:

These Stanley Straw Tumblers for $35. Not a price drop, but Amazon has a huge selection of colors and is one of the only places you can get free shipping!
This viral E.L.F Instant Lift Brow Pencil for $3.
This Cosrx Snail Mucin Facial Serum for $12.99 (was $25)
Her favorite Maybelline Age Rewind Concealer drops to $8.80 (was $10.99)
She stocked up on this 22-Count of Crest Whitestrips for $29.99 (was $45.99)
She got this 15-Pair Set of Dermora Golden Glow Under Eye Patches for $6.35 with code 20GLOWPD24 during checkout (was $12.49)

The Best Amazon Prime Day Deals on Tech

Mike loves a great deal on electronics, and the tech deals on Amazon Prime Day are just too good to pass up. His favorite find is this Apple 10.2" iPad (9th generation), which drops to a record low price of just $199! It usually sells for $329. This price even beats last Prime Day's price! He also picked up another Blink Mini Camera for $17.99, which is the lowest price online. Check out his other top tech picks below!

Up to 40% off Govee Smart Outdoor Lights. This Govee 16.4 RGBIC Neon Rope Light drops to $59.99 (was $99.99)
This Insignia 55" 4K Fire TV drops to $209.99 (was $349)
The Apple AirPods Pro 2 headphones dropped to $168.99 (was $249.99)
This Blink Video Doorbell drops to $29.99 (was $59.99)
The 2024 TCL 85" Q65 QLED 4K Smart TV with Google TV is $899.99 (was $1,599.99)
The new Beats Solo 4 Wireless Headphones drop to $99.99 (was $199.99)
The 40mm Apple Watch SE (2nd gen) drops to just $169 (was $249)

The Best Amazon Prime Day Deals on Household Essentials

A container of Isopure protein powder in Citrus Lemonade flavor, offering 20 grams of protein per serving.

Christina is a total health and fitness nut, so she often waits for Amazon Prime Day to stock up on some of her favorite supplements that rarely go on sale. She was excited to stock up on her favorite Vital Proteins Collagen Powder. The 19.3 ounce size drops from $47 to $32.98 during the Prime Day Sale, which is lower than most big box stores! She also found:

Up to 50% Off Protein Powders. Her Isopure Clear Protein Powder drops to $20.99 (was $41.99)
She stocked up on these 110ct Pack of Glad ForceFlex Trash Bags for $14.99 (was $22.89)
Her favorite Dawn Platinum Powerwash Dish Spray and 3 Refills Bundle drops to $11.75 (was $16.79)
She's ready for Halloween with this 235-Piece Bag of Halloween Candy for $19.97 ($26 at other stores)
She scooped up a bag of these delicious Nutella Biscuits for $4.48 (they're $6.29 at her local supermarket)
This 48-Count Quaker Maple Brown Sugar Oatmeal Pack drops to $10.78 (currently $20 everywhere else!)

The Best Amazon Prime Day Deals on Toys

a blue banner with a picture of a Brad's Deals editor advertising the best amazon toy deals

Marisa is looking to make some progress on her kids' holiday wishlists, and Amazon Prime Day is the perfect opportunity to do it! Right now, you can take $10 off a $40 Toy order at Amazon. She used it on this popular Cookeez Makery Set and this Cra-Z-Loom Ultimate Tub. The total for both items drops from $41.96 to $31.96 in your cart. If you both these at regular price from other retailers, your total would be around $46. She also found:

Up to 46% Off Lego Sets. This Lego Harry Potter Hogwarts Room of Requirements Set drops to $27.99 (was $49.99)
This 8" Squishmallow Mystery Pack drops to $22.99 (was $34.99)
This Little Live Pets Mama Duck Surprise is $24.97 (usually $30-$35)
This PicassoTiles 60-Piece Magnetic Tile Set drops to $18.19 (was $50)
This Bomoco Bazooka Bubble Blaster drops to $24.99 (was $34.99)
This Creativity for Kids Glow and Grow Terrarium Kit drops to $9.34 (was $24.83)

The Best Amazon Prime Day Deals on Home

Dana finally pulled the trigger on this KitchenAid Artisan 3.5-Quart Mini Stand Mixer. Usually $379.99, it drops to $249.99 during Prime Day. This mixer is rarely on sale, and this is the lowest price we've seen on it in several years. This price even beats other Prime Day and Black Friday sales. Check out her other great home finds below: