Start making a list and checking it twice, because it's time to buy presents for the kids whether they're naughty or nice. Just kidding, we’re sure your little ones have been little angels all year! Totally not naughty at all... Well, no matter what list they may find themselves on, our editors have created their own list of the top 20 toys for the 2024 holiday season.

Many of our expert deal editors are parents themselves, so they are always on the lookout for a good deal on toys for the kiddos. The rest of us are just big kids ourselves, so we know a cool toy when we see it! We’ve searched high and low to bring you the top holiday toys for 2024. We’ve also included our top three places to get a great deal on toys so you can check off that list and still have some money to spare.

Deals on Toys

A blue, hexagon-shaped case holds a small robotic pet with multicolored details on its sides and dots on its face that resemble eyes. The case has \“Bitzee\“ written on the front.
$30
$35
Save 15%

Disney Bitzee Interactive Pet $30

LEGO set featuring a white rabbit, a tree, flowing water, and a cloud with a sun.
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Up to 40% Off Lego

A blue Lil' Rider Wiggle Car with a black seat, three wheels, and a red and black steering wheel.
$30
$60
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50% Off Lil' Rider Wiggle Cars

This is a Fisher-Price Interactive Cafe toy set, including a pretend coffee maker, cups, a milk carton, a muffin, a spoon, and interactive buttons with smiley face graphics.
$24
$30
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Fisher-Price Interactive Cafe $24

Two toy figures: a brown dog wearing an orange suit with a backpack and a small, purple hippo-like creature.
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Toys & Games $15 or Less

A LEGO Friends Advent Calendar displaying a Christmas-themed set with multiple buildable mini-models and two mini-doll figures. The set features holiday decorations, gifts, and wintertime accessories.
$21
$36
Save 41%

2024 Lego Friends Advent Calendar $21

GUND Advent Calendar set with a variety of 12 plush toy animals including bears, a penguin, and a dog.
$90
$100
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Gund Stuffed Animal Advent Calendar $90

A blue genie lamp toy with a plush creature beside it, featuring glow-in-the-dark elements and boasting over 60 sounds and reactions.
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Extra 50% Off Toys

A multilevel dollhouse with several rooms, colorful furniture, and a pink slide.
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Sam's Club: Doorbusters for Members

A blue doodle tablet with a stylus attached via a cord displays multicolored writings and drawings, including letters, numbers, mathematical equations, and simple shapes.
$4
$15
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Kids' Doodle Tablet $4

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A pink toy ride-on car with a black seat and steering wheel, designed to resemble a modern car, featuring silver rims and a front grille emblem.
$40
$120
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Toy Ride-On Car $40

A LEGO Harry Potter Advent Calendar featuring miniature character figures, holiday-themed decorations, and elements from the Harry Potter series.
$36
$45
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Harry Potter Lego Advent Calendar $36

A LEGO Creator 3-in-1 set featuring a model of a colorful parrot perched on a branch, with box art showing alternative builds including a chameleon and a fish.
$16
$20
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Lego Creator 3-in-1 Building Set $16

A children's furniture set including a bookshelf with bins, a desk with a chair, and a toy box, all decorated with colorful cartoon characters.
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3pc Character Art & Play Sets $49 Shipped

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A colorful wooden toy set includes a boat with a red roof and various animal figures, such as elephants, lions, and birds, designed to fit through the boat's cut-out windows.
$15
$30
Save 49%

18pc Wooden Toy Set $21

Three sets of colorful interlocking building blocks are arranged in rising towers, with a child sitting beside them.
$16
$48
Save 66%

3 200pc Building Block Sets $16

Our Editors' Favorite Places to Get a Deals on Toys

Kohl’s

a brown and white toy dog in a purple carrying case

Kohl’s is one of our favorite stores to buy toys because we can often find coupon codes to get steep discounts. Recently, our editor Marisa bought this Bluey 3-In-1 Airplane Set and this Little Live Pets Really Real Puppy and used a coupon code to drop the price from $109.98 to $84.98.

We love their low prices, but our favorite reason to shop Kohl’s during the holiday season is the Kohl’s Cash! During Black Friday week it’s likely that they will offer a deal where you can earn Kohl’s cash back on your purchase. We’ve seen a $10 back on $50 offer in the past, which really adds up when you’re buying higher-ticket items. You can use your Kohl’s cash like cash, so you can come back to redeem it for more items on your holiday shopping list.

Macy’s

a plushie sloth holding a heart

Macy’s partnered with Toys R Us in 2021 and since then they have opened various Toys R Us shops within their stores nationwide. Because of this partnership you can find exclusive Geoffy's Toy Box branded products, like this 12" Plush Sloth at Macy's. During the holiday season we often find huge on toys, games, and crafts at Macy’s! Recently we found over 1,500 items priced below $15.

Shipping is free at Macy’s when you spend $25 and log into a Macy’s Rewards account. This low shipping threshold comes in super handy during the holiday season for stocking stuffers!

Bullseye Deals via eBay

a blue magic lamp toy

One of our best-kept deal secrets is the BullsEyeDeals store on eBay. BullsEyeDeals is a highly-rated store that sells excess inventory from Target. We love this store for everything from home decor and apparel, but during the holidays we find great deals on popular toys. Recently we found the Magic Mixies Magic Genie Lamp for $16 with a coupon code. Inventory is limted and deals sell out quickly, so act fast if you see something you like!

Walmart

a blue sticker maker toy

Walmart released their Top Toys List back in September with over 66 items priced below $25. Many of these were Walmart-exclusive, like this Hello Blink Sticker Maker which you can get for $24.97. We often find discounts of up to 75% on toys at Walmart during the holiday season, which often make it one of the best places to catch a great deal.

The 20 Hottest Toys of 2024

Little Live Pets Mama Duck Surprise

a mama duck toy with eggs and chicks

The Little Live Pets Mama Duck Surprise is one of the hottest toys of the holiday season, and it's already sold out several times since its release. Its regular price is $30-35, but we’ve seen it on sale for as low as $24.97 on Amazon. The mama duck waddles, makes sounds, and comes with four eggs that hatch into 2-4 chicks.

Fisher-Price Interactive Cafe

a blue toy cafe playset for kids

For babies and toddlers, the Fisher-Price Laugh & Learn Cafe Playset is set to be one of top toys of the holiday season. Kids brew and serve pretend coffee with a playset that has over 100 songs and sounds. It’s usually priced at $29.99, but we’ve seen it for as low as $23.99 on Amazon.

Lil’ Rider Wiggle Cars

a blue ride on toy car for kids

These Lil' Rider Wiggle Ride-On Cars were a best seller during the 2023 holiday season and we anticipate them to be a hot item again this year. They're battery-free and can be used by kids ages three and up. These sell at full price for $59.99, but check Amazon to find them for up to 50% off.

PicassoTiles Magnetic Blocks

a multicolored magnetic block building set for kids

These highly-reviewed PicassoTiles Magnetic Blocks have won various toy awards and have an average rating of 4.9 out of 5 starts from over 33,000 Amazon reviewers. Our editors love this set in particular because it’s nearly identical to the Magna-Tiles which cost $50 for a 62 piece set. You often find a 60-piece set of PicassoTiles for $18-$26 on Amazon.

Disney Bitzee Interactive Pet

a blue Disney interactive Stitch character toy

This Disney Bitzee Interactive Pet is a digital pet that comes with 30 Disney characters that respond to your child's swipes and taps. Based on last year, this one will sell out before Christmas! It sells for $35, but it’s likely that you can find it priced as low as $30 at Amazon.

Fisher-Price Laugh & Learn Wake Up & Learn Coffee Mug Toy

a white coffee cup toy for a baby

Are you a Stanley-cup obsessed mama? Get your little one this adorable puzzle toy to match! This Fisher-Price Laugh & Learn Coffee Mug Toy has 20 songs, sounds, and phrases to keep your baby entertained. Flipping the lid will reveal mocha-colored rattle beads and a “match swirl” latte on the other. Get this cute toy for around $10 at Kohl’s.

2024 Lego Friends Advent Calendar

a lego set with various people, trees, and every day objects

Lego Advent Calendars are always a hot gift during the holiday season, and this 2024 Lego Friends Advent Calendar is sure to be one of the top sellers. It retails for $35.99, but we have seen it priced between $21-$30 at Amazon.

Gift-Worthy Deals

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  • 60 Days of Deals
The set includes a green tube labeled BADgal ENERGY, a black mascara labeled BADgal BANG!, and a box of Hoola matte bronzer, all from Benefit Cosmetics.
Sale

Top Brand Beauty Sets under $35

A woman is wearing a black Flora Nikrooz pajama set with white piping details along the edges, featuring a long-sleeve button-up top and matching pants.
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Nordstrom Rack: Gifts under $25

A dark heather gray loungewear set consisting of a long-sleeve top with round neck and jogger-style pants with a drawstring waist. The material looks soft and comfortable for casual wear.
$19
$42
Save 55%

Women's Loungewear Set $19

A camouflage-patterned wristlet with a logo on the front and a wrist strap.
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Coach Outlet Wristlets from $26

A 2-piece Joico K-PAK Color Therapy set featuring a shampoo and a luster lock treatment, packaged in a red and white box with \“JOI\“ depicted in a colorful mosaic pattern.
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15-30% Off Name-Brand Hair Care Gift Sets

Cosmetic bag with sample-sized hair care products including Redken, CHI, BioSilk, Moroccanoil, and Living Proof.
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Beauty Brands Bundles $8

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Three pairs of cozy winter socks in various patterns and colors, each with a branded tag from Ellen Tracy, Nine West, and Jones New York.
$14
$60
Save 76%

12pk Name-Brand Winter Socks $14

A woman wearing a gray long-sleeved top with a crisscross neckline detail and plaid pajama pants in shades of red, white, and black.
$16
$40
Save 60%

Women's Pajamas $16

Clinique Happy gift set with one perfume spray, one body cream, and one purse spray, displayed with geometric silver blocks.
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15% Off Name-Brand Beauty Gift Sets

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Round-cut diamond solitaire earrings set in four-prong yellow gold settings with push-back closures.
$30
$130
Save 76%

Solitaire Stud Earrings $30

A collection of beauty products including creams, serums, a makeup bag with the phrase \“MAKEUP IS ART BEAUTY IS SPIRIT,\“ and a Buxom lip set.
$13
$130
Save 90%

12pc Beauty Bag $12

Four Clinique Kisses lipsticks are shown, each with a different shade ranging from nude to dark red, with corresponding colorful bases indicating the color inside.
$30
$35
Save 15%

4 Full-Size Clinique Kisses Lipsticks $30

A woman is wearing a quilted mock-neck vest in burgundy with a zippered front and side pockets. The vest is sleeveless and has a diamond-shaped stitch pattern.
$26
$50
Save 47%

Quilted Mock-Neck Vest $26

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Three pairs of sterling silver hoop earrings in silver, gold, and rose gold tones, each featuring a simple, classic hoop design.
$19
$45
Save 57%

3pk Sterling Silver Hoops $19

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A metallic grey handbag with a chain strap and decorative clasp.
$33
$105
Save 68%

MKF Shoulder Bag $33

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A person wearing a silver tennis bracelet with diamonds, paired with a yellow top and black pants.
$16
$50
Save 67%

Wrap-Around Tennis Bracelet $16

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Sterling silver stud earrings feature a butterfly design with delicate, curved wings and shining gemstones at the center. The posts have a standard butterfly backing.
$14
$80
Save 82%

Silver Butterfly Earrings $14

A compact eye shadow palette with eight shades, featuring a mix of matte, shimmer, and glitter finishes, housed in a gold and orange case with a large mirror.
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Too Faced Mini Eye Shadow Palette $16

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Silver chain bracelet with a lobster clasp closure.
$20
$80
Save 75%

Women's Silver Bracelet $20

This is a women’s loungewear set consisting of a short-sleeved, teal top with white stripe accents on the sleeves and hem, and matching wide-leg pants with white trim around the cuffs.
$22
$50
Save 56%

Women's Loungewear Set $22

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Silver bead bracelet with an attached heart-shaped charm featuring a blue enamel.
$12
$50
Save 75%

Beaded Charm Bracelet $12

A collection of seven beauty products, including hair care and skin care items, displayed alongside a red cosmetic bag.
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Beauty Brands Discovery Bags $13

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Black cat-eye sunglasses with purple tinted lenses.
Sale

Karl Lagerfeld Sunglasses $32

Silver-toned, layered hoop earrings with a reflective surface, worn on the earlobe.
$11
$14
Save 20%

Layered Hoop Earrings $11

Despicable Me 4: The Ultimate Fart Blaster

a Despicable Me fart blaster toy

Our editor Christina doesn’t have kids yet…but she may just have to buy this hilarious toy for herself! The official Despicable Me Fart Blaster emits real fog fart rings that float up to 6 feet away. Of course, it comes equipped with 15 different sounds and actually emits a realistic scent. Kids will sure get a huge kick out of this one. It retails for $34.99, but we’ve seen it for as low as $25 at Walmart.

MrBeast Lab Mutators

a blue panther creature action figure besides its case

These Mr. Beast Lab Mutator action figures are interactive toys that allow kids to perform an experiment of their own. After they conduct the experiement, they will eveal an action figure with over 20 points of articulation. Shop Amazon to get the widest variety of characters. Expect to find these for around $19-$25.

Cry Babies Bella's Morning Routine

a baby doll wearing a pink dress besides accessories like a bottle and toothbrush

With the Cry Babies Baby Bella doll, kids will help Bella get ready for the day with three different care routines. She claps, dances, and interacts with three different accessories. This is an ideal toy to help children learn to take care and share love with others. This doll retails for $34.99 and we have yet to see a price drop on this item.

LeapFrog 4-in-1 Learning Hamburger

a stackable hamburger toy

This Leapfrog 4-in-1 Learning Hamburger is an adoreable little toy will help babies with their stacking skills. Children will place the ingredients on a pole and then watch them spin to the bottom. They can pop out the puzzle pieces and play ring toss. We typically see this toy priced around $15.

VTech KidiZoom Smartwatch DX4

a black and blue smart watch for kids

For your elementary-aged kids interested in tech, this VTech KidiZoom Smartwatch DX4 is a perfect pick. This impressive little device has two cameras, a music player, and has challenges and reaction games that are designed to keep your kid moving. Usually priced at $59.99, we’ve seen it as low as $47 on Amazon. 

Dog-E Interactive Robot Dog

a white robot dog toy

If your child is begging you for a dog, but you’re not quite ready for the extra responsibility, the Dog-E Interactive Robot Dog will likely be a very good substitute. Dog-E is totally interactive and uses its tail and an app to tell you what it needs. If they can do a good job taking care of Dog-E then maybe, just maybe, they’re ready for a real doggie. Dog-E retails for $79.99, but Amazon typically has it for up to 40% off.

Pickleball Blast Game

a pickleball themed board game box

This fun Pickleball Blast Board Game from Moose Games takes the popular paddle sport and transforms it into a face-paced tabletop game. Players use a button controlled paddle to hit the pickle back and forth over the net. Get it for $14.99 at Target. Act fast because this one is already selling out in stores!

A Baby Ball Pit

a blue colored pop up ball pit with a sun motif

If you follow any #MomTok videos, you’ve likely seen these popular ball pits popping up all over the place. We like this Infantino Pop-Up Ball Pit because it sets up easily and comes with 50 colorful balls. These are great for little ones because it keeps them contained but also captures their attention and keeps them entertained. Get it on Amazon for $25.

Furby

A purple furby toy next to a gold comb

Millennial parents rejoice! The Furby is back and better than ever. The new and improved Furby Purple Plush Toy won the 2023 Toy Insider Award and is sure to make a splash this holiday season as well. Your child’s voice will unlock five different modes and can trigger over 600 responses. These sell for as much as $60, but we typically see them for around $35 at Walmart or Amazon.

3Doodler Start+ 3D Pen Set

a 3d drawing pen toy drawing a robot figure

Creative and science-minded kiddos will flip for this 3Doodler Start + 3D Pen Set. This nifty device allows kids to create their own 3D creations. The pen produces a strand of plastic that hardens rapidly which allows kids to create virtually anything they can think of in 3D. These sell for $60-$70 most places, but Amazon typically has it for $50.

Target Toy Checklane

a toy target checklane playset

This adorable Target Toy Checklane is a free-standing wooden playset complete with interactive lights and sounds. It has realistic features like a beeping scanner, hand-crank conveyor belt, and a working cash register with microphone. For pretend play, it doesn’t get much better than this! Get it for $149.99 at Target.

Snap Circuits Jr. SC-100 Electronics Exploration Kit

an electrical building set for kids

STEM toys are great because they keep your child entertained but also keep their brain active. We love this Snap Circuits Jr. SC-100 Electronics Exploration Kit which allows your little inventor to build dozens of electronic gadgets. Kids eight and up can build over 100 different projects! Get it for $30 at Amazon.

Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van

a child shooting plastic pizza from a mutant turtles van toy

Cowabunga! This Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van has a motorized launcher that can fire up to eight pizza pies! The TMNT gang isn’t included, but this van has room for all four and Splinter. It usually retails at $42, but we’ve found it for $25-$30 on Amazon.

Today's Trending Deals

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A black Kate Spade mini tote with a suede texture, featuring top handles, a gold-tone logo on the front, and a detachable shoulder strap.
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Up to 75% Off + 25% Off Kate Spade Outlet

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A person is wearing a gray, wrap-around heated back massager designed to provide warmth and massage the lower back area. It features a subtle two-tone design and a small red logo.
$35
$90
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Sharper Image Heated Back Massager $35

A silver and white Christmas nutcracker soldier dressed in a glittery uniform with a faux fur hat and gold shoulder tassels.
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Up to 65% Off Nutcrackers at JCPenney

Shark Stratos upright vacuum cleaner with a transparent dustbin and a red and black brush roll.
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Up to $200 Off Shark Vacuums + Bonus

White Adidas sneaker with green detailing on the heel.
$21
$65
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Adidas Advantage Shoes $21

A tube of pink liquid lipstick with its applicator beside it, labeled with the brand name SEPHORA.
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Sephora Liquid Lipstick $3 in 72 Colors

Three LEGO holiday ornaments designed to resemble gingerbread people are hanging on a Christmas tree.
$13

Lego Gingerbread Ornament Set $13

Two matching plush gray recliners with padded armrests and manual recline levers, set on a patterned area rug in an elegant room with decorative items on the walls and a side table between them.
$410
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Set of 2 Recliners $410 + Free Shipping

White Adidas sneaker with a low-top design and a thick sole.
$26
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Adidas Women's Sleek Shoes $26

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Eight clear Rubbermaid containers with black lids in various sizes, including two large rectangular, three medium square, one medium rectangle, and two small square containers, designed for food storage.
$25
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8pc Rubbermaid Food Storage Set $25

  • 60 Days of Deals
The set includes a green tube labeled BADgal ENERGY, a black mascara labeled BADgal BANG!, and a box of Hoola matte bronzer, all from Benefit Cosmetics.
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Top Brand Beauty Sets under $35

An artificial Christmas tree with pre-strung lights on a metal stand.
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Wayfair: Up to 75% Off Christmas Trees

A festive quilt set with holiday-themed patterns, including phrases like \“holly jolly,\“ along with matching pillow shams. The design features red, white, and green colors with presents, holly, and candy canes.
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Holiday Home & Apparel under $35

A woman is walking on a treadmill that is positioned under a standing desk with a laptop on it.
$100
$200
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Walking Pad Treadmill $100

A blue, hexagon-shaped case holds a small robotic pet with multicolored details on its sides and dots on its face that resemble eyes. The case has \“Bitzee\“ written on the front.
$30
$35
Save 15%

Disney Bitzee Interactive Pet $30

A woman is wearing a black Flora Nikrooz pajama set with white piping details along the edges, featuring a long-sleeve button-up top and matching pants.
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Nordstrom Rack: Gifts under $25

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A square custom canvas features a printed photo of a smiling couple lying on autumn leaves, accompanied by its cardboard shipping parcel.
$13
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8" x 8" Custom Canvas $13

A floral-patterned Vera Bradley tote bag with quilted fabric, featuring multiple exterior pockets and two shoulder straps.
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70-80% Off Vera Bradley Outlet Clearance

A festive tin decorated with a snow-covered house scene contains an assortment of 50 pieces of wrapped Hershey's chocolates, including Kisses and miniatures.
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Gifts under $50 at Macy's

A gray, oversized sweatshirt with side zippers, long sleeves, and a crew neck, worn by a model.
$13
$20
Save 35%

Oversized Side-Zip Sweatshirt $13

Blue Carhartt t-shirt with a wave and sunset graphic on the front.
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Carhartt Heavyweight Shirts from $12

A turquoise quilted bedspread set with matching pillow shams featuring a sea-life pattern.
$25
$80
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3pc Queen Quilt Set $25

Black Coach bucket bag with a cat face design and a hanging brand tag.
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70% Off Coach Outlet Halloween Styles

A woman is wearing a long, white fleece jacket with a high collar, zipper front, and a small brown logo patch on the chest.
$45
$75
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Columbia Long Fleece Jacket $45

a collection of editors picks featuring a pair of airpods, a mug, a brown sweater, and an orange water bottle on a green background

Holiday Gift Guide: Shop Our Editors' 2024 Wish Lists

  • By Christina R.
  • Oct 29, 2024
  • 13 min read

It's officially time to kick those jack-o-lanterns to the curb, which means holiday shopping season is quickly approaching! Our editors are sharing their personal wish lists across the tech, health & beauty, home, and fashion categories to give you some ideas on how to kickstart your gift-giving this year.